Starts: 6-Jan-11 8:17 p.m. GMT
Ends: 18-Jan-11 8:17 p.m. GMT
Award 1: $452, was awarded to Sassy_G...
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A logo re-design for a Florida based Paint company. Our current look & feel is out of date and needs to be brought back to life by this amazing community!
- Update 14-Jan-11 GMT
- Hello all & thanks for your submissions & creativity.
I figured I would check in and give some more overall feedback. I'm going to shoot out Some trending things in the contest that we don't feel represents the company in the best way.
1. We produce paint, we don't apply it....so the paintbrush concepts are a bit overused.
2. The overly playful fonts can be nice if applied in small moderation, but using them as a "hero" gives off a bit too much of a childish vibe. Think along the lines of corporate with a playful edge. We have a staggering amount of retirement communities & older demographics.
I am tossing out some website examples of the communities that these products will end up in.
We don't necessarily want to come off as High end luxury brand, but take a look at some of the colors in the homes. This should help clear up some confusing.
Overall think a bit more abstract, something with movement. try to avoid the overly obvious. Think of the creativity potential that the products contain.
Also try to describe your process briefly in your submissions.. you would be surprised how many people omit this part of the process.
Thanks for your time!