For $450 they received 193 design concepts from 19 designers!
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Starts:9-Oct-13 4:57 p.m. GMT
Ends:24-Oct-13 11:59 p.m. GMT
Award 1: $450, was awarded to fullhouse
JPG, Vector EPS
Preview: crowdSPRING Contract
Legal name: Millennium Design Associates, Inc.
Firm was started in October of 1998 when the word "Millennium" was popular. Aside from people not knowing how to spell it, the name does not specifically address what we do. At the time we believed the "Design Associates" portion of the name would help convey the message.
Clients refer to us as "Millennium" or "Millennium Design". Rarely the full name used by clients.
We do not intend to legally change the name but we wish to explore the use of our initials "MDA" in the re-branding effort as the primary logo.
The MLOGOBUSCARD.tif file has both of our current logos images on it. They are as follows:
1) The light Gray company name with an emphasis on the "MillenniuM had the two larger M's to symbolize the two principals in the firm, the dotted capitol I's tried to address the change in scale between the M and the rest of the name. The slice out of the first M was negative space retained from the deletion of a "Nike like swoosh". There is only 1 principal now. This image is used on the bottom of letter head and on our construction drawings.
2) The large black "M" with the red dot and drop shadow is the "logo" It is on the top of all our letterhead. Because it does not explain who we are we put the one from the example above as the footer or added the name in small print below the logo. See the letter head example.
Although, we have large clients (Staples, Stop & Shop, etc) we are perceived as a small firm...as a result...we are a small firm. Using the initial "MDA" makes us appear larger. We are aware that MDA is commonly associated with the Muscular Dystrophy Association. Those are great folks, not bad company to keep in my opinion.
Established architectural firm providing design and consulting services for retail, commercial and developer based clientele.
1) MDA 2) MDA Architects 3) MDA Millennium Design
That is great! Solution must work on large (building signs) and small (envelopes) formats.
Consulting and Professional Services
Target Audience: Retailers, who have a large number of stores nationally such as, Staples, Stop & Shop, Uno, Au Bon Pain, PLS and Financial Services.
Intelligent, creative and clear design
In order of preference;
1) Text and Image
2) Text only
Mature, masculine colors; black, blue, gray, red and white (if used with a colored background)
Trendy, feminine colors; yellow, pink, orange, green.
In addition to colors, we DO NOT want literal architectural images like: columns, capitals, buildings, houses, compass, T-square, etc.
confidence, sophistication and creativity
Building signage, letterhead, construction drawings, printed renderings, website and clothing.
Logo should not be busy and must translate well in different media, print, computer screens and clothing.
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