PURL Landing Page
a landing page (uncoded) project by mthomas9

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Purlem

What do you do?

We need some help creating some beautiful Landing Page templates for Purlem users.

Purlem users will be able to use the landing page you create as a template - very similar Wordpress Themes.

You can see our existing (and fairly bland) landing pages templates here: http://purlem.com/templates

See Purlem's Template Editor in action: http://www.youtube.com/watch?v=66fz_GOpuUI

As an extra incentive, we will showcase the winner's profile next to the template on Purlem's website. We will also provide link to your website. (Obviously this is optional)

List the size requirement(s) for your landing page

Either 800px or 100%

What is your industry?

Consulting and Professional Services

Describe the target audience for your landing page

Since the landing page will be used as a "template" (think wordpress theme), there will be many different target audiences. The goal is to create a template that can be as transitional as possible.

What 3 things would you like to communicate to your audience through your landing page?

Crisp
New
Professional

How is your company different from your competitors?

The Landing Pages generated by Purlem are Personalized to the recipient.

This personalization can be as simple as welcoming the visitor by name, and as complex as showing product recommendations based on past purchase history and profile data.

What landing page design styles do you like?

Looking for a crisp web 2.0 look.

Since users of the Templates will be targeting many different industries, the designs will need to be as flexible as possible.

For some examples of how to design for multiple industries, see campaign monitor's templates: http://www.campaignmonitor.com/templates/all/

Notice how the designs could be used for multiple target audiences.
That is what were going for.

What colors do you want to see in your landing page?

Users will have the ability to alter the color of the landing page. You can see this in action here:
http://www.youtube.com/watch?v=66fz_GOpuUI

For example...

So to start, we may provide them with the following colors:
Body Background: Light Blue
Header Background & Button Background: Blue
Default Text: Gray

The user will have the ability to alter these to:
Body Background: Light Green
Header Background & Button Background: Green
Default Text: Black

What colors do you NOT want to see in your landing page?

n/a

What adjectives should best describe your landing page?

Wow

What content must be included in the landing page?

Page must contain:
- Main Image (header image or logo)
- Main Content Area
- Form (with company, name, and email fields)
- Submit Button

Optional Elements:
- Up to, but not more than, 3 additional text areas
- Up to, but not more than, 2 additional images

Colors
Users of the landing page template will have the ability to change the following:
- Header Image or logo
- Up to 2 additional images
- Main Content Area
- Up to 3 additional text areas

Do you have additional info or links you'd like to share?

Here is another collection of landing pages with a design style I like:
http://pinterest.com/purlem/landing-pages/

If your curios on how were going to integrate your design as a template, you can see here:
http://support.purlem.com/entries/20956423-crea...