Roux has picked winning landing page (uncoded) designs

For $1400 they received 77 design concepts from 35 designers!

  • Award 1
    Fluker's Farms R2-4 by impreza
  • Award 2
    Landing Page Design by muskokee

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Dates

Starts:23-Aug-12 8:28 p.m. GMT

Ends:20-Sep-12 8:18 p.m. GMT

Awards

Award 1: $1000, was awarded to impreza

Award 2: $400, was awarded to muskokee

Formats

JPG, Layered PSD

Contract

Preview: crowdSPRING Contract

Materials

File 1: Site_Design.zip (7.5 MB)

Uploaded on 23-Aug-12 6:16 p.m. GMT

File 2: layout.zip (73.5 KB)

Uploaded on 23-Aug-12 6:28 p.m. GMT

File 3: buttons-1_1.zip (140.6 KB)

Uploaded on 23-Aug-12 8:25 p.m. GMT

File 4: Set.jpg (295.7 KB)

Uploaded on 12-Sep-12 3:38 p.m. GMT

File 5: page.jpg (51.7 KB)

Uploaded on 12-Sep-12 3:38 p.m. GMT

File 6: Cover_2.jpg (41.5 KB)

Uploaded on 12-Sep-12 3:39 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Fluker's Cricket Farm, Inc.

What do you do?

Fluker Farms has been breeding feeder insects for over 50 years, and breeding reptiles for over a decade. We have used our breeding experience to give us the insight to produce quality, cutting-edge products for the beginner and the most advanced reptile enthusiast.

List the size requirement(s) for your landing page

1024 x 768 Resolution. Our current site configuration allows for left column width of 180px, a center column width of 90% and right column width of 180px.

What is your industry?

Retailing

Describe the target audience for your landing page

Reptile Enthusiast

What 3 things would you like to communicate to your audience through your landing page?

1. We are a "edgey" Reptile Brand. In fact we are "unflukenbelievable"!
2. We are "cool" and we know reptiles.
3. We supply feeder insects such as crickets and mealworms.

How is your company different from your competitors?

We have a loyal fan base and brand.

What landing page design styles do you like?

http://www.williams-sonoma.com/
http://www.caribbeanquarters.com/
http://ghann.com/
http://www.zilla-rules.com/

What colors do you want to see in your landing page?

Wow me!

What colors do you NOT want to see in your landing page?

Just the ugly ones!

What adjectives should best describe your landing page?

Unflukenbelievable!

What content must be included in the landing page?

Name, Logo and Social media links to our pages on Facebook, Twitter and Youtube. Also the the current graphics and buttons (for example "Shop by category" and "add to cart") will need to be created to match the new look of the website. The current files we use have been included in the buttons-1.zip file and layout.zip. Also we have included an eps copy of our logo (feel free to change the color to match the site design) and some graphics that may help in your design.

Do you have additional info or links you'd like to share?

http://www.zoomed.com/ - the page is a little busy and crowded - not sure about color scheme either.

Brief updates

31-Aug-12 5 p.m. GMT
Sorry about "no feedback" yet. We just went through hurricane Isaac and we too busy making storm preparations..... and cleaning up. Thanks for your understanding.

12-Sep-12 3:39 p.m. GMT
We have decided to change this project to an assured award and also made the following changes to our project.

We are no longer going to include the dry product categories in the shopping section of the site. So the "shop by category" will be changed to "Buy Live Insects" and only crickets, mealworms, superworms and cockroaches will be listed under this header and be part of the shopping cart.

For the center section which will be the main content area we need an area at the top dedicated to crickets and the other live insects. Below that we will need a banner created and links to the dry product pages ("Diet and Nutrition", "Vitamins & Healthcare", "Lighting & Heat", "Habitat Products" and "Accessories"). I have uploaded a new image of our newest catalog, some advertisements and a store set with all of our products. Please be creative with this and create something that matches the look of your design.

Also we have looked over the entries and decided that we are going to accept designs that include either the current 3 column approach or 2 columns. The 2 column approach would have a 180px left-side navigation and a larger 810px center content area. All the information that is currently in the 3rd column will need to be moved to either the left column or header.