Mug Muscles Website
a landing page (uncoded) project by ghillhouse

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Mug Muscles, LLC

What do you do?

We are the world leader in the exciting convergence of beer drinking and exercise equipment. Our first patent pending product is a beer mug with a grip exerciser attached to and part of the beer mug handle. We have solved the age old problem of having to choose between chillin' with a cold one or going to the gym. You can be Sippin' 'n Rippin' in no time! No further do you need to worry about your wife haranguing you over sitting on the couch drinking a beer: tell her you are working out!

List the size requirement(s) for your landing page

1024 x 768

What is your industry?

Entertainment & Sports

Describe the target audience for your landing page

Any person young at heart who wants to have a drink and work out at the same time. Our guess is red blooded young men between the ages of 18 and 40 are the primary group of athletes we are targeting, but their wives, girlfriends, sisters, etc will also be buying this as gifts. Of course, this equipment is suitable for women as well, and we are currently pursuing Title IX funding as a possibility. Although the mug will be BPA free, we do not foresee children outside the State of Texas utilizing this product.

What 3 things would you like to communicate to your audience through your landing page?

The current paradigm that someone can't get a good workout and have a cold one at the same time is a myth. We want to inspire those who undertake such a challenge, by providing encouragement, motivation, and entertainment. We want them to know, for just half an hour a day, and $19.95, they can take control of their lives and start down the path to a new healthier and happier person. For those enjoying a beer late at night in front of the television, if an annoying exercise/diet commercial should appear, they can raise their mugs knowing that they too are already part of that healthy new world order. If space allows on the back, we would love to provide "proof" of the power of the Mug Muscles Redneck Gym with dramatic "before and after" photos (and a small disclaimer that their results may differ from those represented). Life does not always have to be about compromises. Grab ahold, and start Sippin' 'n Rippin'.

How is your company different from your competitors?

One of the reasons we are the world's leader in the convergence of beer mugs and exercise equipment is our pending patent in that area. In other words, there aren't any direct competitors, yet. The closest other competitors would be novelty beer mugs, but they don't provide any athletic value.

What landing page design styles do you like?

Playful, novelty, maybe slightly retro in a goofy exercise equipment advertisement way. Take clues from our labels and logo, to be provided.

What colors do you want to see in your landing page?

Those that are in our logo and label, reds, yellows.

What colors do you NOT want to see in your landing page?

Pink, periwinkle, lavender, or mauve.

What adjectives should best describe your landing page?

Hilarious, energetic, inspirational, mocking, and BOLD.

What content must be included in the landing page?

The tag line "Sippin' 'n Rippin". The company name, the information and contact email address of info@mugmuscles.com, the logo and elements from the label.

Do you have additional info or links you'd like to share?

Yes