For $500 they received 45 design concepts from 12 designers!
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Starts:9-Jul-12 4:12 a.m. GMT
Ends:16-Jul-12 4:12 a.m. GMT
Award 1: $500, was awarded to shufano...
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Preview: crowdSPRING Contract
Mug Muscles, LLC
We are the world leader in the exciting convergence of beer drinking and exercise equipment. Our first patent pending product is a beer mug with a grip exerciser attached to and part of the beer mug handle. We have solved the age old problem of having to choose between chillin' with a cold one or going to the gym. You can be Sippin' 'n Rippin' in no time! No further do you need to worry about your wife haranguing you over sitting on the couch drinking a beer: tell her you are working out!
1024 x 768
Entertainment & Sports
Any person young at heart who wants to have a drink and work out at the same time. Our guess is red blooded young men between the ages of 18 and 40 are the primary group of athletes we are targeting, but their wives, girlfriends, sisters, etc will also be buying this as gifts. Of course, this equipment is suitable for women as well, and we are currently pursuing Title IX funding as a possibility. Although the mug will be BPA free, we do not foresee children outside the State of Texas utilizing this product.
The current paradigm that someone can't get a good workout and have a cold one at the same time is a myth. We want to inspire those who undertake such a challenge, by providing encouragement, motivation, and entertainment. We want them to know, for just half an hour a day, and $19.95, they can take control of their lives and start down the path to a new healthier and happier person. For those enjoying a beer late at night in front of the television, if an annoying exercise/diet commercial should appear, they can raise their mugs knowing that they too are already part of that healthy new world order. If space allows on the back, we would love to provide "proof" of the power of the Mug Muscles Redneck Gym with dramatic "before and after" photos (and a small disclaimer that their results may differ from those represented). Life does not always have to be about compromises. Grab ahold, and start Sippin' 'n Rippin'.
One of the reasons we are the world's leader in the convergence of beer mugs and exercise equipment is our pending patent in that area. In other words, there aren't any direct competitors, yet. The closest other competitors would be novelty beer mugs, but they don't provide any athletic value.
Playful, novelty, maybe slightly retro in a goofy exercise equipment advertisement way. Take clues from our labels and logo, to be provided.
Those that are in our logo and label, reds, yellows.
Pink, periwinkle, lavender, or mauve.
Hilarious, energetic, inspirational, mocking, and BOLD.
The tag line "Sippin' 'n Rippin". The company name, the information and contact email address of firstname.lastname@example.org, the logo and elements from the label.
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