mehul1977 has picked a winning illustration design

For $300 they received 41 design concepts from 18 designers!

  • Award 1
    Sample-7 by summers

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Dates

Starts:3-Jun-14 8:37 a.m. GMT

Ends:12-Jun-14 8:32 a.m. GMT

Awards

Award 1: $300, was awarded to summers

Formats

Contract

Preview: crowdSPRING Contract

Materials
Download all materials

or you can download one by one below:

File 1: FTF-LOGO.bmp (60.0 KB)

Uploaded on 3-Jun-14 8:29 a.m. GMT

File 2: betterment_example.png (19.8 KB)

Uploaded on 8-Jun-14 8:12 p.m. GMT

File 3: point_2_logic.xlsx (8.6 KB)

Uploaded on 9-Jun-14 10:57 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Follow That Fund

What do you do?

We are creating a crowd sourced mutual fund, where the stocks in the fund are picked by the users of the site.

1. People creating a virtual stock portfolio to win prizes

(we then package the stock picks of the top performers into a fund)

2. To see how we (our fund) are collectively performing relative to the market.


Who knows better or first, how Tesco is performing?

A Shopper who visits the store at the same time each week, who can see any change in footfall or product offering in real time

Or

An Analyst at a traditional fund who receives a sales report at the end of the quarter or year.

Who knows better or first, how Apple is performing?

A student who is changing from one mobile phone maker to another, along with their friends.

Or

An Analyst at a traditional fund who receives a sales report at the end of the quarter or year.

These are the crowd that drive the underlying companies earnings

This logic can be applied to almost any industry, but there are also millions of what are termed “Arm Chair Investors” who we believe are best placed at picking companies that are performing well, purely from their general knowledge, daily reading of the markets, economics and politics. These investors could be a dentist, doctor, school teacher or a housewife.

How many pages of illustration do you need?

1

What do you need illustrated?

We need the illustration for a landing page, Text and graphics that demonstrates clearly what our site does.

Does your illustration need to be a particular size?

No, but webpage friendly size, that can be adjusted.

What is your industry?

Financial Services

Describe the target audience for your illustration

25-35 tech savvy people who are willing to look at alternative online investment options

What 3 things would you like to communicate to your audience through your illustration?

So we want the illustration in 3 parts and this text in each of the 3 parts.

1.

Were looking for the world’s best stock pickers
Create a winning portfolio
Win Prizes


2.

Consumers drive the earnings of most companies
Analysts at banks get sales reports after the event
Consumers can be leading indicators to stock performance
Collectively we can outperform the market


3.

How are we collectively performing?

(chart of how our fund is performing relative to the market)

What lillustration styles do you like?

https://www.betterment.com/

http://covestor.com/

http://socialtrading.zulutrade.com/

http://www.ayondo.com/en/home/

What colors do you want to see in your illustration?

Blue and white as a main focus , perhaps some yellow / orange if needed

What colors do you NOT want to see in your illustration?

red and purple

What adjectives should best describe your illustration?

Crisp
Clean
Clear

Where will you use the illustration (print, website, etc.)?

website landing page

Do you have additional info or links you'd like to share?

please ask lots of questions

Brief updates

3-Jun-14 4:40 p.m. GMT
the logic - tesco - mobile phone - example do not have to be in the illustration ( but can be) its just information to explain our site / concept

points

1
2
3

in what the illustration has to communicate are most important
4-Jun-14 1:33 p.m. GMT
Hi

This is a contest for 1illustration 1 - in 3 parts that shows what our site does / is

Thanks
8-Jun-14 6:02 p.m. GMT
Hi

The reason the project is not assured is because i have never used a service like this before.

1. I am 100% serious about finding a great design

2. There is the possibility of allot more design work with our portal

Thanks
8-Jun-14 8:09 p.m. GMT
Hi

Please use www.betterment.com as a good guide to layout

file attached

8-Jun-14 8:12 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
9-Jun-14 8:20 a.m. GMT
apologies ... i sent some of you a message in error, it should have read

"" PLEASE enter my contest !!! """ :-)
9-Jun-14 10:57 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
9-Jun-14 10:58 a.m. GMT
Hi

I have uploaded some ideas / logic for point 2 on the illustration

its all about consumers coming together to exchange ideas about stocks based on their experiences / views on the product / industries

thanks
10-Jun-14 8:16 p.m. GMT
Hi

Have extended the deadline as we want to get a design and think that a couple need tweaking ...

thanks
10-Jun-14 9:10 p.m. GMT
Hi

We have had some feedback from friends in the business (fund / stock market)

There view is that the illustration needs to demonstrate the 2 aspects of the site more and that they are 2 clear products, that are interlinked but products in their own right.

1. A stock portfolio game / challenge, where were looking to find great stock pickers and they can win prizes

2. A " Mutual Fund" that individual investors can invest in.

2.1 this fund is made up using the audited performance of the best performers in the game ( you do not have to play the game to invest in the mutual fund)

so people have 3 options when they visit the site

1. Play the game
2. Invest in the fund
3. play the game as well as invest in the fund
12-Jun-14 8:13 a.m. GMT
Hi Guys and Gals

No more entries please, we have a preferred design

Thanks

MP