HOWGAN AMP Plan Man
a illustration project by HOWGAN

Creative brief

Business Name

HOWGAN SCC

What do you do?

Electrical Integration in Agricultual Cooperatives and large farms

How many pages of illustration do you need?

2

What do you need illustrated?

We need to design a character that is related to the AG industry
We have designed a new set of documentation to help train staff members, it is called AMP.
So we are looking to make it looks like we are installing an "AMP" brain in this character.
Additionally, the Character needs to look futuristic and somewhat of a super hero
He needs to have staff/wand or something like that to project a HOWGAN logo onto a Grain bin
Kind of an robo-cop concept projecting the company logo (just the COG) onto a grain bin.

2nd illustration should be just the character standing ready to "fly in" and help. Kind of on stand by.

Does your illustration need to be a particular size?

800x600 or larger.
Needs to be a somewhat versatile as it will be used in a couple different sizes for a powerpoint

What is your industry?

Consulting and Professional Services

Describe the target audience for your illustration

Executives of farming companies down to the operator level

What 3 things would you like to communicate to your audience through your illustration?

1. We have a product to upgrade their staff
2. We are helping them target their storage bins (grain bins)
3. Our company has a plan for them to use
3a. And we are building a partnership with them to do it

What lillustration styles do you like?

Right now we are targeting a cartoon like character
Electrical Integration within the Grain industry has a lot of steel, so something that represents this concept would be good.

What colors do you want to see in your illustration?

Company logo is Green and Gray. We also have used the company logo in white and black.

What colors do you NOT want to see in your illustration?

No restrictions here

What adjectives should best describe your illustration?

Strong, smart, ready for action
Initial concepts have been to take a kernel of corn, and upgrade him by adding robo-cop like helmet. We are open to additional interpretation

Where will you use the illustration (print, website, etc.)?

powerpoint, website

Do you have additional info or links you'd like to share?

http://www.how-gan.com/
Just as an idea - http://coolercreations.com/files/cb_CaptainMajo... (maybe a little less corn husk and more kernal)