Solar Retail Pod Design
a illustration project by sdye85

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Solar with Scott

What do you do?

I'm in solar sales.

How many pages of illustration do you need?

Preferably one page with the design, but open to multiple pages if it adds to the overall concept.

What do you need illustrated?

So I need a unique design for a Solar "retail pod" as the company calls it. Basically, I'd like to have something eye-catching and engaging that gets people to walk over (cutting edge, similar to apple stores maybe?). I'm thinking having something with three walls so it feels like a office in a way but has an open air feel as well. One specified area should be for direct consultations where I'm meeting with potential customers (some chairs and a big display screen that can be seen from outside the pod as well to attract customers) and showing them the design of the photo voltaic system on their house, while another area can be people browsing or waiting to speak with me (maybe a few stools). I want to give them stuff to do while waiting to be talked with so I'd like something interactive like an Ipad display, brochures, or maybe have some snacks/waters as well. I'm picturing this to look like a hand drawn sketch up and having people in the picture as well to make it look more realistic. There needs to be a fair amount of the color green and the SolarCity logo (the logo is on the attached document). A small solar panel display and also the tables made from unused solar panels are two other ideas I had. I'm really open to whatever looks good.

Does your illustration need to be a particular size?

No particular size, but have the retail pod scaled to the size of a small room.

What is your industry?

Other

Describe the target audience for your illustration

Homeowners age 25-60, with electric bills over $100. People who are open to new technology, saving money, and are concerned about the environment.

What 3 things would you like to communicate to your audience through your illustration?

1. This is an exciting place they need to check out. 2. Solar is an option they need to consider. 3. The retail pod is a user friendly and welcoming place to be.

What lillustration styles do you like?

Illustrations that have the hand drawn feel to them.

What colors do you want to see in your illustration?

Green.

What colors do you NOT want to see in your illustration?

Pink, red, brown, purple and blue.

What adjectives should best describe your illustration?

Cutting edge, welcoming, engaging, eye-catching, fun and informative.

Where will you use the illustration (print, website, etc.)?

Power point and print out

Do you have additional info or links you'd like to share?

Yes, a basic idea board done in the Paint program.