Bag design for a musical instrument retailer
a illustration project by chipav

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Amro Music Store

What do you do?

Sell and rent musical instruments

How many pages of illustration do you need?

1

What do you need illustrated?

Our logo and byline to print on our paper bags.
Our logo is attached. The byline is, "Rent an instrument, discover your bliss."
Other musical images could be added, but we probably wouldn't want it too busy.

Does your illustration need to be a particular size?

We have three bag sizes: 6" x 9", 10" x 15", and 14" x 21". One design should work for all three sizes.

What is your industry?

None

Describe the target audience for your illustration

Our company rents and sells school band instruments and pianos (no guitars).
Our customers are parents of school kids joining the school band, parents of children who are learning to play piano or might want to learn, and some adults who might want to learn to play an instrument.

What 3 things would you like to communicate to your audience through your illustration?

Music.
Playing a musical instrument is fun.
Our company rents musical instruments.

What lillustration styles do you like?

I don't have any in mind.

What colors do you want to see in your illustration?

A single color (for less expensive printing). We currently use PMS 704 for our logo.

What colors do you NOT want to see in your illustration?

None in mind

What adjectives should best describe your illustration?

Music, simple, fun, not intimidating

Where will you use the illustration (print, website, etc.)?

on paper bags.

Do you have additional info or links you'd like to share?

www.amromusic.com