Illustrated Choice Pathway for Fat Loss and Health
a illustration project by FatLossBoss

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Fat Loss Boss

What do you do?

We are a health and nutrition business specialising in Fat Loss.

How many pages of illustration do you need?

3

What do you need illustrated?

We require 3 Illustrations for this project.

However we do not need you to complete all 3 illustrations for your initial submission, please only submit an entry for Illustration 1 ONLY. If we like your work we will encourage you to submit an entry for Illustration 2 & 3.

Illustration 1:

The first illustration we require is a bird's eye (overhead) view which looks down at an angle on a pathway with a series of branchs - See attached file.

The angle of the view of the in your illustration must be very similar to the angle of the view in the attached file.

This path has an initial fork in the road with three options to walk down:

The Path to Weight Loss
The Path to Steady Weight
The Path to Weight Gain

DESTINATIONS

The Path to Steady Weight does not require a destination physique, this path should be illustrated by dotted parallel lines that travel onto the horizon.

The Path to Weight Loss leads to another fork in the road which results in the final destinations of:

1) Muscle & Fat Loss
2) Pure Fat Loss

The Path to Weight Gain leads to another fork in the road which results in the final destinations of:

3) Pure Muscle Gain
4) Fat Gain & Muscle Gain

As in the attached file, we require each final destination (1,2,3,4 above) to be represented by a standing full length person which can be either male or female. The pictures we have provided are only examples to give you an idea of the physique we want illustrated at each destination.

We need illustrated physiques at each of these destinations, NOT PICTURES.

In addition to the photos in the atttached image please use the following guidelines when illustrating these physiques.

1) Muscle & Fat Loss - This physique should be underweight, slim and skinny.
2) Pure Fat Loss - This physique should be an attractive lean, fit and reasonably muscular physique.
3) Pure Muscle Gain - This physique should be a very muscular, similar to a bodybuilder.
4) Fat Gain & Muscle Gain - This physique should be an Very overweight/obese person.

SIGNS/BANNERS

We require some sort of sign/banner to indicate where each path leads.

We have included a couple of signs in the attached file, you do not need to copy these - they are only there to give you a very rough idea of what we are looking for.

We will require signs for:

1) The first 3 Paths - Steady Weight, Weight Loss & Weight gain
2) The 4 paths as listed above (1,2,3,4)

PATHS

How you choose to illustrate the path is up to you in terms of colours and styles etc.

ILLUSTRATIONS 2&3

Illustrations 2 & 3 will be close up images of the Forks in the path for Points 1,2,3,4. Please submit entries for Illustration 1 only. If we like your work we will request entries for Illustrations 2&3.

Does your illustration need to be a particular size?

These illustrations will be used for an e-book and will need to be scalable so that they can be used for anywhere between half an A4 Page and a Full A4 Page.

What is your industry?

None

Describe the target audience for your illustration

The target audience for this illustration is anyone who is interested in losing fat and getting in shape.

What 3 things would you like to communicate to your audience through your illustration?

1) Simplicity - Each path is the result of a simple choice (Fork in the road).
2) Each path leads to a very specific and identifiable outcome. (Except for the steady weight path which is a dotted line which leads on to the horizon).

What lillustration styles do you like?

Simplicity, Clarity and Fun.

What colors do you want to see in your illustration?

We have no specific colour requirements, our only request is that the colours used enhance the clarity of the illustration so that it is universally understood.

Ideally, colour should be used to promote the desirability of the Path to Fat Loss and its destination.

What colors do you NOT want to see in your illustration?

Colours and colour schemes which promote confusion or ambiguity.

What adjectives should best describe your illustration?

Simple, clear, attractive, fun

Where will you use the illustration (print, website, etc.)?

in an e-Book PDF

Do you have additional info or links you'd like to share?

None