Starts:19-Nov-11 11:47 p.m. GMT
Ends:26-Nov-11 11:47 p.m. GMT
Award 1: $325
Preview: crowdSPRING Contract
There are no materials for this project.
Fitness app for smartphones
Three illustrations to bring to life a character who is the user's workout fitness buddy / personal trainer. One showing the character from the front, one showing the character running, and one showing the character giving positive feedback for a workout well done.
Will display on a smartphone screen and websites - will display anywhere from 1''x1'' to 4''x4''
Smartphone app and website
Young american adults (college and 20's), both male and female. iPhone/iTouch owners who like to try new apps and promote ones they like (early adopters). People who would like to get in better shape but are intimidated or a little too lazy.
A character who helps guide the user through a series of workouts, and his personality is:
- Encouraging and endearing
- Very determined and a little edgy and spunky (not too sugary and goody two-shoes)
Very simple and clean designs that still show personality and elicit emotional reactions. Maybe the character can be based on the classic "smiley" face. As rough examples (don't translate too literally and get boxed into a specific look!), I like how Angry Birds and the Barry the Gojee Berry bring simple characters to life.
Angry Birds (duh):
Barry the Gojee Barry (who? a character who represents a foodblog site called Gojee):
I'd also like the character to be able to display a wide range of looks and emotions, like these many spongebob faces (tho spongebob is totally the wrong style):
Open to anything, but should appeal to both genders. In keeping with the principle of simplicity, don't use too many colors.
Simple, memorable, makes you smile when you see it
website logos, in smartphone apps, eventually the character will also be animated
Don't use anime style please.
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