How important is it for you to give feedback to the Creatives participating in your project?

We see a direct correlation between the quantity and quality of a Buyer's feedback and the number and quality of submissions. Buyer's who respond to submissions with helpful and constructive criticism get the best results.

This plays directly into one of our mantras: Give feedback early - give feedback often! The more feedback you can give on every single entry, the better. Tell them what you like, what you do not like and what they can do to get closer to what you're looking for. Then, guess what - they'll do it!

Be sure to score EVERY entry. We know, we know - some of them aren't what you're looking for at all. But you've gotta do it. Just be fair and be specific. And remember, projects that have feedback on every entry get an average of 300 to 500 more entries than other projects.

Last updated: 26-Nov-10 10:37 p.m. GMT

Tags: changes, comment, feedback, revisions, score

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