Email Design -- Playful and Vibrant -- for a FREE Companion Pass
a email template (uncoded) project by jmnovak

Creative brief

The buyer added updates to the brief. Read them.

Business Name

RUCEC

What do you do?

Training

Do you have a desired email template size?

7" x 7"

Which third party email vendor do you use to send emails?

not applicable

What is your industry?

Education & Universities

Describe the target audience for your email template design

People who attend profesional development programs

What 3 things would you like to communicate to your audience through your email template design?

I want this to be fun and playful -- it really needs to "pop out" as something different in their otherwise boring work email

What email template design styles do you like?

I'm kinda seeing this as a cartoon -- playful type email with some sort of illustration or graphic that denotes "Bring a companion" or "Two for One"
http://www.facebook.com/#!/walmart/app_17637875...

Definitely do NOT let the illustration overhwelm the design ... makes sure "FREE COMPANION PASS" is the dominant image on the page

What colors do you want to see in your email template design?

The brighter the better! Our logo color (dark blue) should be the foundational color used -- but make this pop with playful use of color (without going over tacky use of color).

What colors do you NOT want to see in your email template design?

No heavy dark black ... don't use much if any pastel colors

What adjectives should best describe your email template design?

Fun
Playful
Unexpectedly exciting for a workplace email

What content must be included in the email template design?

all the copy on the attached. NOTE -- look at the word file for copy -- but look at the PDF for direction on copy emphasis and suggested layout

Do you have additional requirements or links you'd like to share?

no thank you