Dates

Starts:26-May-11 5:47 p.m. GMT

Ends:14-Jun-11 3:26 p.m. GMT

Awards

Award 1: $300

Formats

NONE,

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

HBL

What do you do?

We are launching an online doctor service in the UK and Germany allowing customers to receive simple prescription treatments without needing to see a doctor face to face.

Customers will select a service like malaria pills or the contraceptive pill, and complete a questionnaire. Our doctors will assess their responses online and, if suitable, we will arrange for the medicines to be posted to the customer.

Do you require that a .COM, .ORG or other URL be available?

Yes require a .COM that is available and a .DE that is available. Useful but not mandatory for a .CO.UK to be available.

We do not want to pay for a domain name that someone is already sitting on, so please check via domize.com or similar that the domain is not already registered.

What is your industry?

Healthcare

Describe your audience

Generally reasonably well-off (private pay) people, both male and female, who are likely to live in cities (cash-rich/time-poor) and are already comfortable with technology and online shopping.

What 3 things do you want your domain name to communicate to your audience?

1. That there are real doctors assessing their responses
2. That we are approachable
3. That we are trustworthy

List the domain names of your top three anticipated competitors

DrThom.com
Doctorfox.co.uk
co-operativedoctor.co.uk

What character, tenor or spirit do you wish to convey?

Authentic, trustworthy and credible - it's people's health so this is key.
Don't want to sound superior (e.g. 'Professor...) - we want to talk plainly to our customers, not to intimidate them as you might feel intimidated in a doctor's waiting room.
Needs to sound medical.
Can we a little playful - so we toyed around with 'Doctorino' for a while.

Do you want to include additional info?

Looking for short and memorable.
No hyphens please.
If using Dr/Doc, we prefer them at the beginning of a name rather than the end (not a hard rule).

Brief updates

31-May-11 11:19 a.m. GMT
We have previously considered DrBene ('good') and DrNova ('new'), and liked them but couldn't go with them as taken/trademarked etc. We would consider others along these lines.
31-May-11 11:19 a.m. GMT
Not keen on Rx/prescription/drugs/meds in the name.
9-Jun-11 3:26 p.m. GMT
We're having trouble finding a name that works for both English and German speakers. We are going back and forth with friends & family to find something that works, please bear with us! Thanks
20-Jun-11 9:55 p.m. GMT
Hi all,

We just wanted to let you know that we've issued a cS award to user "added" for their great work - congrats, added!

If you're wondering why the full award wasn't given out, well, unfortunately, the buyer in this project has asked for a refund. And, because we offer buyers a money-back guarantee, sometimes we have to make good on that promise. In these cases, we refund the entire award (and our project fee) and pay the creative a cS award out of our own pockets. We've promised that every single project will be awarded - no matter what - and this is our way of honoring that promise. While we can't always pay the full award in every case, the winning creative is also free to keep the rights to all their work and do with it what they want. We hope you understand...

Thanks so much for participating and see you around the site,

The crowdSPRING crew
21-Jun-11 9:18 a.m. GMT
Hi,

Just wanted to say that we were very impressed with the quality of submissions, so thanks to all you creatives for your efforts. In this case we've gone with an internal suggestion which has a personal connection to one of the founders, and will work in multiple languages.
However, as we've said to the crowdspring team we were impressed and were keen to award something to what we believed was the best submission, which was from 'added', and we're intending to pay this out of our own pockets. We'll definitely be looking to use crowdspring again for creative work, so thanks again.
22-Jun-11 8:46 p.m. GMT

Hi Everyone,

We just wanted to let the participating creatives know that in closing this project, the buyer asked that we retain half of their original award as a kill fee for the creative. Thanks to all of you for your great work!

Best,
the crew