Photos for our booth (for a fast-growing Austin Internet startup)
a custom photography project by bazaarsam

Creative brief

LET ME TELL YOU ABOUT US:

We are a social commerce technology software company. Our technology powers user generated content within web sites such as Best Buy, Dell, Home Depot and Sears. Our solutions include Ratings and Reviews, Ask & Answer, and Stories. We are about helping our clients connect our customers, get them to contribute, and using that content to help others buy -- answer questions, consider a product, discover a product, filter, sort, etc.

HERE IS WHAT WE NEED:

We're designing a new booth and we have a space in the middle that needs 3-5 pictures that conceptually represent people interacting -- giving a review, helping answer a question, telling a story, etc. These photos will be masked into a 'Polaroid' look and the concept is that your everyday customers are the experts. They are the ones who will help you sell your products. Let them do the talking. Etc.

The pictures we found on a few stock photo sites look bland, boring, sterile, and 'stock'. We're looking for something that conveys the message above, but stands out. Have more personality. More 'movement' and color.

OUR TARGET AUDIENCE IS:

Managers, directors, and executives of Global 2000 retail and manufacturers.

WE LIKE THESE DESIGNS:

Here's what the booth looks like, you can see a mockup of the 'banner' that will display the photos on the back: http://www.bazaarvoice.com/upload/boothPosters/...

Close up of the photos we DON'T like, with possible tagline: http://www.bazaarvoice.com/upload/boothPosters/...

Other photos we considered that convey the message, but don't like most of them: http://www.bazaarvoice.com/upload/gallery/



WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

People with products, at least for some shots.
Good looking and diverse people (not every race necessary, of course)
Want images to be in diverse settings.
Images need to be at least 10MP