Active senior showing pain or discomfort in hip or knee
a custom photography project by dogged

Creative brief

LET ME TELL YOU ABOUT US:

We are looking for an image of either a man or woman between the age of 55-70 who leads an active lifestyle, but is showing pain or some discomfort in either the hip or knee. Would prefer an outside view with the model either in the garden holding a shovel and their hip, or on a bike trail showing discomfort in their knee, or a golf course, etc. showing their busy lifestyle.

HERE IS WHAT WE NEED:

A photo containing:
Senior male and/or female (55-70 years old)
Active lifestyle, but slowing down (gardening, biking, hiking, etc.)
Showing pain or discomfort in either the hip or knee.

OUR TARGET AUDIENCE IS:

Seniors (55-70 years old)

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Senior male and/or female (55-70 years old)
Active lifestyle, but slowing down (gardening, biking, hiking, etc.)
Showing pain or discomfort in either the hip or knee.
Must have a signed model release.
Horizontal photo format