Homepage for online scratch card business
a custom photography project by joess83

Creative brief

LET ME TELL YOU ABOUT US:

Scratch.co.uk will launch in early October as a UK facing online scratchcard business.

The logo has already been designed (thanks to Crowdspring) and we are now looking for a design for a homepage and content page.


HERE IS WHAT WE NEED:

Key features the homepage needs to incorporate are:

* Main Box with the invitation to play and reasons to play (which are: £5 free, one in every three cards wins, 95% payout)
* "Join" and "Login" buttons
* Box for latest promotions
* Player testimonials (including photos of players...see bottom of www.crownbingo.com for example of what this looks like)
* Amount won last month (comes in on XML feed)
* Ticker of recent player wins (XML feed)
* Contact Us and other navigational elements.

Essentially the site has the same content as www.hopa.com, www.primescratchcards.com and www.scratch2cash.com - in terms of the games played etc. It is probably worth you opening an account with hopa.com to see what games they are. We want a distinct look and feel that is not too close to these sites.

As well as the homepage we require a single content page designing too. These are often in the same style but serve very different purposes. For example http://bingo.paddypower.com/ and http://bingo.paddypower.com/index.php/news are very different. Other content pages you could look at are: http://www.winkbingo.com/skin/bingo-promotions.php, http://www.foxybingo.com/skin/promotions/index.php, http://bingo.paddypower.com/index.php/promotions

Please note that only the design source files will be needed, the HTML will be created by our team of programmers.

Limitations:

Individual page design must not exceed 900px wide (not including background).

Some text and logo limitations as shown on http://www.scratch.co.uk/template/template1.png

Sources:

Logos - http://ww.scratch.co.uk/logos
Limitations - http://www.scratch.co.uk/template/template1.png

Deliverables:

Photoshop Files
PNG Files
Any vector content in EPS

OUR TARGET AUDIENCE IS:

We want a look and feel that is mass market. Think the sort of people who buy lottery tickets regularly. The audience is 55% female / 45% male so the site should not be too male or female.

WE LIKE THESE DESIGNS:

Sites that we think do a good job in gambling for a similar customer base are www.foxybingo.com, www.tombola.com, www.crownbingo.com, bingo.paddypower.com and www.winkbingo.com, although these are aimed at a largely female user base.

As you can see from the logo, we like the use of the idea of an image scratched off with a coin, as you would with a real scratch card. It is probably worth looking at what images on http://www.crowdspring.com/projects/graphic_des... were popular with us.


WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We like bold, strong designs. Not too many pastel shades please.