Web Application Design Revamp
a custom photography project by EllieByrd

Creative brief

LET ME TELL YOU ABOUT US:

The Accountability Company provides training, workshops, assessments, and support tools for developing peer team accountability. One of our support tools is a custom web application, named Goalkeepers, for tracking peer team goal progress.

HERE IS WHAT WE NEED:

The Goalkeepers application currently has only a "development" interface. We need a design revamp of the website with more modern, clean, and engaging look and feel. The functions for each page will stay the same; however the new design should focus on usability, and attract users with a fun, up-to-date feel.

Most of the navigation options are currently in the left section. All existing navigation choices need to be available; however, from a usability standpoint the three primary functions are My Goal Progress, Submit My Report, and Review Peer Reports.

We are looking for six page designs, which can be adapted to cover all pages in the site.

Key page designs needed:
Home page (the chart is generated by a third-party component; no explicit design needed although colors can be changed)
My Goal Progress page
New Goal page (the descriptive text in green is revealed/hidden by clicking the ?)
Individual Reports page
Report page
Login page

All images should be in .psd format. Include all layers and editable text. If you use any fonts other than web-safe fonts please include the font name and the actual font file. Also include a .jpg of each image file.

Attached are six PNG files showing the current look of the six pages listed above.

OUR TARGET AUDIENCE IS:

Entrepreneurs, corporate and small-business executives.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We want to see a clean, modern looking interface. Ease of use. Fun and uncluttered.