mmccullough has picked a winning company name

For $200 they received 253 writing concepts from 70 writers!

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Dates

Starts:27-Jul-14 6:20 p.m. GMT

Ends:3-Aug-14 6:20 p.m. GMT

Awards

Award 1: $200, was awarded to ultrasp...

Formats

, NON

Contract

Preview: crowdSPRING Contract

Materials

File 1: BC_FRONT.pdf (763.0 KB)

Uploaded on 27-Jul-14 6:09 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

Originally our company name was "Odd Jobs" but we no longer find that our work is small as "Odd Jobs" indicates. We are a residential construction company that specializes in high-end renovations/additions. Our work ranges from new kitchen remodels to new wing additions. On average our projects are in the $50,000 range. We do most of our work in affluent neighborhoods with nationally renowned architects. We are known for our quality work, attention to details per the architects, custom finishes, on-going client relationships. Likewise our reputation is one of being transparent in our billing...the client can see our books at any time.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

What is your industry?

Real Estate and Construction

Describe your customers

Most are C-level (CEO, CFO, COO) executives that live in an affluent neighborhood. They typically have multiple homes and we work with them at their primary residence as well as their lake homes. Our clients are very picky and the women typically make the decisions and the husbands are paying the bill. Most have architecturally designed homes which we have to match the design elements when doing and addition or renovations. Most have interior decorators that we must coordinate/communicate with. Our clients are well-traveled, and enjoy their privacy. They are not flashy.

What 3 things do you want your company name to communicate to your customers?

quality, trust, loyalty

List the names of your top three competitors

Home Run Construction (hate it)
Abernathy + Brown (two mens last names)
Twin Construction (two brothers, they are twins)

What character, tenor, or spirit do you wish to convey?

Our target audience is a serious, no non-sense group of business men and their wives who are concerned with maintaining a country club image.

Are there specific words or phrases you do not like?

Our last name is too hard to spell and pronounce...McCullough

Are there specific words or phrases you like?

Nope...I wish.

Do you have other info you want to share?

I attached the "Odd Jobs" business card. Again, we want to move away from this "handy man" image. The business took off in a much different direction by attracting a higher-end clientele.

Brief updates

27-Jul-14 6:23 p.m. GMT
For key words...
Restoration
Architectural
Heritage