Dates

Starts: 26-Jul-14 7:28 p.m. GMT

Ends: 7-Aug-14 11:59 p.m. GMT

Awards

Award 1: $240

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Looking for a name for an apparel/accessory company that will be in the "Southern Preppy" market. This will be marketed heavily in places like SEC college towns. It's a company that would be considered "fratty" or "preppy" and "Southern". It also appeals to people older than college age though and needs to sound classic enough to be respectable, not ridiculous. It needs to express a level of a fun lifestyle as well. Think Vineyard Vines, Southern Proper, Southern Tide, High Cotton. No use of the word "Southern" though.

Update 26-Jul-14 GMT
Please don't use the word "prep" either. Needs to be more subtle than that.
Update 31-Jul-14 GMT
Extending deadline