amgreenwalt has picked a winning company name

For $239 they received 392 writing concepts from 87 writers!

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Dates

Starts:14-Jul-14 3:07 p.m. GMT

Ends:19-Jul-14 2:25 p.m. GMT

Awards

Award 1: $239, was awarded to johnnym

Formats

, NON

Contract

Preview: crowdSPRING Contract

Materials

File 1: 6_18_14_Mission_Value_... (127.3 KB)

Uploaded on 14-Jul-14 3:05 p.m. GMT

File 2: 6514_Pup_Business_Summ... (1.0 MB)

Uploaded on 14-Jul-14 3:05 p.m. GMT

Creative brief

What does your company do?

Our dog rescue café is a unique experience for dog -owners, -lovers and rescues providing an indoor dog oasis and a strong sense of community based on coffee, companionship and convenience. Our mission is to create a unique atmosphere that fosters friendship and support among our community and local animal rescues.
We offer two areas within our café. The Front Room, also known as the leashed zone, includes a coffee bar, local pet merchandise as well as tables and chairs with leash-friendly attachments. The Lounge is the heart of our café. It is an indoor dog amusement park, with fun colors, interactive toys and equipment and, of course, plenty of seating for guests. The goal of the lounge is to allow dogs to enjoy themselves in an indoor environment where guests can comfortably watch their pets and have the option join in on the fun. Rescues will utilize the Lounge space during our weekly Rescue Days where they show off their wonderful dogs available for adoption with a four-fold benefit of (1) improved visibility to the public, (2) socialization for their dogs, (3) potential for volunteer recruitment, and most importantly, (4) improved dog adoption rates. We also donate 5% of all profits to dog rescues in the area.
In addition to promoting our local rescues, we support local dog owners. Being dog owners ourselves, we understand the guilt you feel when you come home after a long day of work, tired and exhausted only to see your dog wagging his/her tail ready to play. We provide high quality coffee and a creative indoor space to bring rescues, dog owners and the community together to create a new environment based on relaxation with a cup of coffee.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

What is your industry?

Food and Beverage

Describe your customers

We are located in a college town and our customers range from young college students, to young professionals, small/new families, dog rescue organizations and local dog lovers (ranging anywhere from 25 to 50).

What 3 things do you want your company name to communicate to your customers?

Our values drive our mission of community:

(1) Our first value is to provide a comfortable and healing environment for pets and people alike. Our café is meant as an oasis away from the hectic, busy lifestyle many of our guests are immersed in in their daily life. Oftentimes owners are too tired after work to play with their dogs. Our lounge area allows dogs to socialize and play, while their owner has a chance to recuperate from a long day and enjoy a cup of a coffee or glass of wine, leading to a guilt-free night out. We also utilize a communal layout out to inspire conversation between our guests, building community over a cup of a coffee and a wag of a tail.

(2) Our second value is to act as a conduit for conversation between the community and local dog rescues. Dog adoptions require high visibility for success and we plan on taking that concept to the next level by building strong bonds between our community and rescue organizations by hosting rescue dogs regularly at the café. Animal shelters benefit four-fold by working with us: pet socialization, high visibility, increased community support, and improved adoption rates. In addition, 5% of all of our profits go towards participating rescues.

(3) Our third value is to support our neighbors by teaming up with local small businesses to carry their products in our store. These products include high quality local snacks at affordable prices and unique pet merchandise.

List the names of your top three competitors

Starbucks
Petsmart
Local Dog Parks

What character, tenor, or spirit do you wish to convey?

Our cafe will be a meeting place for new friends and old, dog owners and dog lovers, a place to enjoy your Sunday morning newspaper and a Tuesday night romp with your dog.

Our cafe will be the new face of dog rescues, replacing visits to loud kennels and crate-filled parking lots.

We want a fun, playful name that will resonate with college students and young professionals. We also want to make sure that the name is not overly feminine or too childish. We originally tried Pup'uccino but due to trademark issues we are unable to pursue it.

Are there specific words or phrases you do not like?

we would like to stay away from names or phrases that may not be able to be trademarked.

Are there specific words or phrases you like?

not specifically

Do you have other info you want to share?

I do not have any additional info off hand