jgreschuk has picked a winning company name

For $250 they received 265 writing concepts from 56 writers!

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Dates

Starts:3-Jul-14 1:59 a.m. GMT

Ends:10-Jul-14 1:59 a.m. GMT

Awards

Award 1: $250, was awarded to 212Gold...

Formats

, , NON

Contract

Preview: crowdSPRING Contract

Materials

File 1: MY_BUSINESS_STORY.docx (17.0 KB)

Uploaded on 3-Jul-14 1:34 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

Interior and exterior, residential and commercial painting services. We stain decks and fences, we spray paint stucco, we paint wrought iron railings, we do apartment unit repaints for property management companies, we paint new-construction loft-style condos, we paint concrete steps, we paint high end residential interiors and right to residential exterior window trim for your Grandma!

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

What is your industry?

Real Estate and Construction

Describe your customers

-homeowners
-property managers
-general contractors

Our name would likely best resonate with homeowners as I want to find new and increasing ways to use profits for socially-minded causes. Homeowner demographics? 30-75 years old, combined household income $100,000+, pay for quality work, appreciate things like warranty, a clean job, added value services, etc.

What 3 things do you want your company name to communicate to your customers?

Thing #1: Community hero
Thing #2: Painters are the stars of the show, not me the owner. Give credit where it is due. "Team" company culture
Thing #3: Everything about their experience is quality focused

List the names of your top three competitors

Pro-Line Painting
Color Scheme Professional Painters
Integrity Painting

What character, tenor, or spirit do you wish to convey?

On a social end, I see business as a vehicle for social change. Hiring us to paint is like giving to the community. Customer needs to know this. My personal brand is I live to give. For painting, I think of my team as a family. I feel responsible to provide for them. I want them to believe in me and know that I care about them and their families I will build a brand and a business that generates great profit so my workers have a great lifestyle. I want to give them credit for the work they do (locally famous among their circle).

Are there specific words or phrases you do not like?

Cheap, Quality Painting, Professional painters

Are there specific words or phrases you like?

mission, community

Do you have other info you want to share?

I love working with youth and helping surround them with a positive influence to develop healthy belief systems for themselves and question negative things bringing them down. I also love entrepreneurship and seeing young people do things in business beyond their years.

Brief updates

3-Jul-14 7:55 p.m. GMT
The attitude I'm going for is that we are professional painters but the core culture of our company is that look for new and interesting ways to give back to the community. We are on a mission, we aren't soft, we are professionals, and we give back. Thanks for all the submissions so far!!