Dates

Starts:28-Jun-14 2:14 p.m. GMT

Ends:5-Jul-14 2:14 p.m. GMT

Awards

Award 1: $200

Formats

NON

Contract

Preview: crowdSPRING Contract

Materials

File 1: фот&... (319.1 KB)

Uploaded on 28-Jun-14 2:08 p.m. GMT

File 2: фот&... (262.3 KB)

Uploaded on 28-Jun-14 2:09 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

my company produces the dresses for office women, who wants to be sexy during working day and after that. the main focus - one-colored bright color dresses

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

What is your industry?

Retailing

Describe your customers

women 25-45 years old with upper middle income
middle and top manager
women who cares about herself, wants to be sexy and confident

What 3 things do you want your company name to communicate to your customers?

Delicate office sexuality
Dress which makes woman bright and invulnerable
Dress which induce you to make make-up, hairdo and wear heels

List the names of your top three competitors

no competitors

What character, tenor, or spirit do you wish to convey?

business-like, office sex, bright

Are there specific words or phrases you do not like?

business, look, 4

Are there specific words or phrases you like?

sense

Do you have other info you want to share?

nothing

Brief updates

28-Jun-14 2:37 p.m. GMT
please do not use 'sex' in the name of brand
29-Jun-14 8:17 a.m. GMT
please use only one word, which could be combination of meaning of two words
2-Jul-14 8:25 p.m. GMT
What does your company do?
my company produces the dresses for office women, who wants to be Attractive during working day and after that. the main focus - one-colored bright color dresses

Do you require that a .COM or other URL be available for the new name?
I will accept a .com and .ru with an acceptable variation on the exact name

What is your industry?
Retailing

Describe your customers
women 25-45 years old with upper middle income
middle and top manager
women who cares about herself, wants to be attractive and confident

What 3 things do you want your company name to communicate to your customers?
Delicate office sexuality
Dress which makes woman bright and invulnerable
Dress which induce you to make make-up, hairdo and wear heels

List the names of your top three competitors
no competitors

What character, tenor, or spirit do you wish to convey?
business-like, office sex, bright

Are there specific words or phrases you do not like?
business, look, 4, sex

Are there specific words or phrases you like?
no

Do you have other info you want to share?
nothing