athangg has picked a winning company name

For $200 they received 193 writing concepts from 64 writers!

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Dates

Starts:27-Jun-14 12:49 a.m. GMT

Ends:9-Jul-14 12:49 a.m. GMT

Awards

Award 1: $200, was awarded to marqus

Formats

, , , NON

Contract

Preview: crowdSPRING Contract

Materials

File 1: Previous_company_logo_... (20.0 KB)

Uploaded on 26-Jun-14 11:54 p.m. GMT

File 2: Website_inspiration_ph... (236.3 KB)

Uploaded on 26-Jun-14 11:55 p.m. GMT

File 3: tumblr_m2zlafZvwM1qf47... (147.4 KB)

Uploaded on 26-Jun-14 11:56 p.m. GMT

File 4: gattaca_still_ethan_ha... (23.7 KB)

Uploaded on 27-Jun-14 12:25 a.m. GMT

Creative brief

What does your company do?

Independent, full-service in-house creative advertising & production firm.

A company will contract our firm to plan, implement, and measure their marketing.

Work includes: marketing plan, market research, creative, advertising campaigns, media buying, graphic design, web design, social media management, and anything needed to sell the product through creating an experience.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

What is your industry?

Advertising and Marketing

Describe your customers

Our customers are:
Successful, medium to large business owners
Primarily Hispanic - this does not need to be reflected in name
Extremely busy and are looking for someone they can trust
Understand their business, but need a brand image
Usually older, but easily impressed by creative design and production

What 3 things do you want your company name to communicate to your customers?

We maintain a highly courteous and energetic company culture at all times. The client should clearly understand our belief in the mission is critical.

We are a charismatic and clever set of hand picked professionals that specialize in building a brand experience versus traditional advertising. We are the best at what we do.

We hold the upmost respect for nostalgia and tradition, but we strive for innovative ideas for every client. Although difficult, our creativity should always appear effortless.

List the names of your top three competitors

http://mdradvertising.com
http://www.thepmgrp.com/our-clients/
http://imagehousemedia.com

What character, tenor, or spirit do you wish to convey?

charming
cleaver
courteous
charismatic
nostalgia
capable
energetic
creative
innovative

Are there specific words or phrases you do not like?

anything trendy or straight forward name

Are there specific words or phrases you like?

charming
cleaver
courteous
charismatic
nostalgia
capable
energetic
creative
innovative

Do you have other info you want to share?

We are looking for a name that is timeless and confident. The honor and respect of the past with the innovation of today sums up our direction. Our clients are older so they appreciate our demeanor, but crave our energetic creativity.

I have attached our previous logo without our actual name. The other attachments and word phrases should also be helpful.