magentleman has picked a winning company name

For $239 they received 277 writing concepts from 67 writers!

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Dates

Starts:27-Jan-14 7:08 p.m. GMT

Ends:5-Feb-14 7:08 p.m. GMT

Awards

Award 1: $239, was awarded to johnnym

Formats

, , , NONE

Contract

Preview: crowdSPRING Contract

Materials

File 1: NewCo_CORPORATE_BRAND_... (34.5 KB)

Uploaded on 27-Jan-14 6:59 p.m. GMT

Creative brief

What does your company do?

The NEWCO Company has a range of products that work differently than typical over-the-counter medicine. NEWCO makes natural, effective medicines that combine the healing power of nature plus advance science to strengthen your body’s resistance.

Do you require that a .COM or other URL be available for the new name?

.COM only.

What is your industry?

Health Care and Biotech

Describe your customers

General population

What 3 things do you want your company name to communicate to your customers?

Natural
Safe
Effective, researched expertise behind the individual benefits of each offering.

List the names of your top three competitors

Heel
Boiron
Hyland's

What character, tenor, or spirit do you wish to convey?

The name needs to provide a suggestion of SCIENCE within nature - for the medical community.
The name needs to convey a reason-to-believe to the consumer.

Are there specific words or phrases you do not like?

Nonce words that have no meaning.

Are there specific words or phrases you like?

We want the name to instantly communicate the idea of natural backed by science.

Do you have other info you want to share?

NEWCO is a placeholder for the eventual new corporate name that we are looking for you to provide.