Dates

Starts:23-Jan-14 6:29 p.m. GMT

Ends:20-Feb-14 11:59 p.m. GMT

Awards

Award 1: $200

Formats

, NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

Our retail shop sells fragrances for both men and women at all ages, looking for gifts for their loved ones. As well as providing the main desirable brands, we plan on specialising in the more unique, hard to find brands.

We sell brands such as Armani, Chanel, Dior, Hugo Boss, Vera Wang, Yves Saint Laurent etc.

Do you require that a .COM or other URL be available for the new name?

.com and .co.uk please

What is your industry?

Retailing

Describe your customers

We want to aim for both men and women at all ages looking for gifts for their loved ones. As well as providing the main desirable brands, we plan on specialising in the more unique, hard to find brands.

What 3 things do you want your company name to communicate to your customers?

1- Elegant - Stocking high priced products available to all consumers
2- Sophisticated - For all customers, including the niche brands,
3- Cheap - Affordable prices for the masses with the high street brand names

List the names of your top three competitors

ThePerfumeShop.co.uk
allbeauty.com
fragrancedirect.co.uk

What character, tenor, or spirit do you wish to convey?

Luxurious, Elegant, Seductive, Sophisticated

Are there specific words or phrases you do not like?

'Cheap', 'Smell'

Are there specific words or phrases you like?

Sorry I don't

Do you have other info you want to share?

The name would stick so will be catchy in some form

Brief updates

14-Feb-14 10:48 a.m. GMT
Need more time, too many good ones!