construction... has picked a winning company name

For $200 they received 466 writing concepts from 76 writers!

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Dates

Starts:17-Jan-14 6:11 p.m. GMT

Ends:24-Jan-14 6:11 p.m. GMT

Awards

Award 1: $200, was awarded to sharan

Formats

, , , NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

What does your company do?

We are a start-up sales agency, selling high quality home improvements performed by others, via competitive bid (similar to how insurance agencies work). To emphasize, this is NOT a referral service (i.e., Angie’s List). We sign the contracts to do the work. What makes us different is our ability to offer competitive bidding for the complete spectrum of home improvements, from multiple providers in each category, from a single source.

Do you require that a .COM or other URL be available for the new name?

Domain name with .com must match

What is your industry?

Real Estate and Construction

Describe your customers

Middle class and above homeowners who do not want to do-it-themselves.

What 3 things do you want your company name to communicate to your customers?

1. Fresh, New and Different
2. Smart, Upscale, Discerning
3. Lowest investment consistent with professional results

List the names of your top three competitors

1. Home Depot Installed Services
2. Lowe's Installed Services
3. Any heavily marketed local home improvement company

What character, tenor, or spirit do you wish to convey?

Warm, Elegant, Casually Professional

Are there specific words or phrases you do not like?

home improvement, broker, construction, remodeling

Are there specific words or phrases you like?

This is where I'm stuck, actually

Do you have other info you want to share?

The intention of this business is that it makes so much sense, it will change the way home improvements are bought and sold