cameron_c has picked a winning company name

For $239 they received 380 writing concepts from 64 writers!

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Dates

Starts:11-Jan-14 12:14 p.m. GMT

Ends:18-Jan-14 12:14 p.m. GMT

Awards

Award 1: $239, was awarded to jackieh...

Formats

, NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

law firm/ business consultancy focusing on companies within the media and entertainment sector.

Do you require that a .COM or other URL be available for the new name?

yes i do

What is your industry?

Legal

Describe your customers

film/tv producers, actors/directors, online businesses, apps/game developers, events/concerts companies, record labels, musicians, designers, ad/creative agencies, publishers

What 3 things do you want your company name to communicate to your customers?


specialist - lawyers with extensive, hands-on experience specific to all levels of the media/entertainment sector

responsibility/stability - a law firm that operates with full integrity and that can be relied upon. responsive to client's needs and deadlines, proactive approach

approachability/'cool' - a firm that can interact and communicate with creative individuals and has an approach that is down-to-earth, distinct from more conservative law firms

List the names of your top three competitors

bird & bird
olswang
reed smith

What character, tenor, or spirit do you wish to convey?

the name should strike a balance between (a) the integrity and stability clients expect of a law firm, and (b) a quirky, memorable brand with an edge that speaks to creative clients

Are there specific words or phrases you do not like?

rights, green, hill.

nothing too 'zany' or witty that is inappropriate for a law firm.

the brand name will be used as the email/website URL. It should not be required to spell the name letter-by-letter over the phone, and should not be too long. However, three-letter acronyms may be used if URL etc available.

Are there specific words or phrases you like?

none

Do you have other info you want to share?

founders names begin C and F - not necessary to use but possibility

Brief updates

12-Jan-14 1:35 p.m. GMT
the issue of URL availability should be secondary to riding the correct brand-name, and lack of availability should not prevent a name being proposed.

we operate in a territory outside the US, so a local or alternative top domain name would be an option.

thanks all for your participation and creativity.