DavyK has picked a winning company name

For $200 they received 276 writing concepts from 50 writers!

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Dates

Starts: 18-Dec-13 9:24 a.m. GMT

Ends: 3-Jan-14 11:59 p.m. GMT

Awards

Award 1: $200, was awarded to sweeper

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Update 20-Dec-13 GMT
Up till now I have received a lot of entries focusing on ergonomics and reading. That´s good, but I would also like to see some "fantasy" names that don´t literally describe the business we are in. I would also like to see some more "European" names, maybe Scandinavian, French, Italian, i.e Häagen Dasz, LaCie.

Thanks all!
Update 26-Dec-13 GMT
Due to the holiday period I would like to extend the project for another 7 days.