toastedowl has picked a winning company name

For $200 they received 367 writing concepts from 73 writers!

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:16-Oct-13 5:26 a.m. GMT

Ends:23-Oct-13 5:26 a.m. GMT

Awards

Award 1: $200, was awarded to ultrasp...

Formats

, NONE

Contract

Preview: crowdSPRING Contract

Materials

File 1: General_Occasion.jpg (59.0 KB)

Uploaded on 16-Oct-13 1:54 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

The company creates gift labels, gift tags, and gift card holders for holidays (xmas, valentines, mother's day, father's day, etc) and special occasions such as birthdays. Each tag/label, is themed for the occasion and has a QR code embedded in the tag. The buyer scans the tag with a mobile app and creates a personal greeting (adds an ecard, uploads a video, etc). The buyer sticks the stamp on the package or puts a gift card in the gift card holder and gives it to the receiver. The receiver scans the tag and gets the personal greeting.

Do you require that a .COM or other URL be available for the new name?

Requirements (do not post a name unless these conditions are met)
1) .com must not be registered by anybody else (no other extension is acceptable)
2) there are no hyphens in the URL
3) there are no dashes in the URL
4) the company name must only contain letters of the alphabet

What is your industry?

Other

Describe your customers

18-40 years old. Have smart phones and at least several apps on their phone. Like to have fun. Perhaps more tailored to women than men (not required). Not the traditionalist greeting card type. Not techy or nerdy but put value into creating good experiences for those they care about.

What 3 things do you want your company name to communicate to your customers?

Cool way to provide a personal experience for the person receiving the gift with the tag on it
Can be fun or sentimental but definitely cool
Modern way for giving a personal greeting (opposed to traditional birthday, etc greeting cards)


List the names of your top three competitors

Traditional greeting card companies (hallmark, etc)
http://giftcardimpressions.com/ (don't like the name)
http://tapformessage.com (don't like the name)

What character, tenor, or spirit do you wish to convey?

cool, exciting, funny, sentimental, modern (opposed to traditional)

Are there specific words or phrases you do not like?

Requirement - do not add names that have these words in it: QR, Code, tech, reader
No profanity, No specific holidays (or occasions) for example, birthday or xmas cannot be in the name because the company supports multiple occasions.

Are there specific words or phrases you like?

scan, tag, gift

Do you have other info you want to share?

Requirement: name needs to be short enough to fit in an iphone app home screen
(Do not post unless it has 10 or fewer characters)

Requirement: the name cannot have more than 3 syllables.

The attached image is an example of what a tag would look like. The new name would replace scantag in the tag.

Brief updates

18-Oct-13 12:18 p.m. GMT
The current URL I own as the baseline is http://carestamps.com or http://caretagz.com.

I entered this contest in hopes to find one that is better.