bones_luc15 has picked a winning company name

For $250 they received 930 writing concepts from 60 writers!

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Dates

Starts:7-Oct-13 10:40 p.m. GMT

Ends:11-Oct-13 10:40 p.m. GMT

Awards

Award 1: $250, was awarded to ThinkTa...

Formats

, , NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We are a fundraising platform, turning everyday shopping into non-profit fundraising. Consumers shop with their favorite brands, while supporting local charities. We are putting a 21st century-twist on the chocolate bar fundraising programs, bridging technology and fundraising to create a household brand for charitable support. Our product is digital gift cards (digital barcode, no plastic involved, similar to Groupons), where consumers buy “shop codes” for everyday retail locations, redeem the codes for products and services, and send dollars (%) of each purchase towards non-profits of his or her choice.

Do you require that a .COM or other URL be available for the new name?

.COM is preferred; however, we would also consider a great name with .ORG

What is your industry?

Internet

Describe your customers

Our lead customers are those currently involved, supportive, and conscientious of non-profits and their need to continuously raise funds. Our market is not limited to any demographic in particular; however, our customers are technology-savvy and comfortable with the idea of making purchases using the convenience of a smartphone device (a growing percentage of the population).

What 3 things do you want your company name to communicate to your customers?

-Turning everyday shopping into a fundraising opportunity
-Technology meets fundraising
-Trust-worthy, community partner

List the names of your top three competitors

Gift Card Fundraising – Great Lakes Scrip Centre - http://www.shopwithscrip.com/
Digital Gift Cards (application) – Gyft - http://www.gyft.com/
Social Media-focused 3rd party fundraisers – Sevenly - http://www.sevenly.org/

What character, tenor, or spirit do you wish to convey?

Positive message, community-supportive, global well-being, easy and convenient to use, fun, rewarding experience. Efficient and effective fundraising opportunity, for both charities and consumers.

Are there specific words or phrases you do not like?

Gift, Card, Gift Card, Charity (full word)

Are there specific words or phrases you like?

Shop, Buy, Fund, Raise, Fundraise.

-Loved "ShopRaise," but it’s taken by a competitor.

Do you have other info you want to share?

-Launching into North American market
-Short, 1-2 word names are preferred
-The business is both a charity/non-profit brand, as well as a major consumer brand.
-Technology meets -fundraising.
- We have the aim to create the “Amazon for non-profits,” by turning shopping into fundraising.

Brief updates

8-Oct-13 2:24 a.m. GMT
I do not care for the full word "barcode" in the name. Thanks!
8-Oct-13 1:44 p.m. GMT
I do not care for the words "Digi" or "Code" in the name. Thanks!
8-Oct-13 7:22 p.m. GMT
I do not care for "-" hyphens. Thanks!
9-Oct-13 6:41 p.m. GMT
IMPORTANT - SELECTING NAME MOMENTARILY!!!

ADVICE: Name should include some form of the following words, in order to be select-able:

-Shop, Fund, Raise.

Thanks!
10-Oct-13 11:12 p.m. GMT
CHANGE IN PREFERENCE***** I am looking for ultra-short, catchy abstract names. Names such as Clinkle or Rypple (but don't have to end in le just because these examples do!). Names don't have to reflect the business, but if there is a natural tie-in to fundraising or "good" shopping, that's preferred. I would welcome all wacky abstract suggestions from you in the next number of hours.

PS. If you can incorporate the word (or part of the word) "shop" or "raise," you will have a real potential winner. Thanks so much! - Luc
11-Oct-13 10:40 p.m. GMT
I WOULD LIKE TO TAKE A MOMENT TO THANK ALL THOSE WHO PARTICIPATED IN THIS CONTEST. I APPRECIATE YOU ALL AND ONLY WISH I COULD FINANCIALLY REWARD MORE OF YOU. MANY MANY MANY WELL-CRAFTED NAMES WENT INTO THIS 930> CONTEST.

I HOPE THAT YOU MAY ALL FEEL SOME FORM OF A REWARD WHEN WE ARE SUCCESSFUL IN BUILDING A HOUSEHOLD NAME FOR NON-PROFIT FUNDRAISING. I WILL LOOK FORWARD TO HEARING FROM YOU THEN!

BEST WISHES,

LUC