edhawan has picked a winning company name

For $200 they received 175 writing concepts from 40 writers!

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Dates

Starts:7-Oct-13 2:35 a.m. GMT

Ends:10-Oct-13 2:35 a.m. GMT

Awards

Award 1: $200, was awarded to shree

Formats

, , NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

What does your company do?

My innovation company helps organizations unleash the power of human connections and networks to consistently deliver transformative results. We are the #1 thought leader consulting firm on human connection.

Do you require that a .COM or other URL be available for the new name?

Yes I would like a .com or .co

What is your industry?

Consulting and Professional Services

Describe your customers

Intelligent, elite, male, 40s, connected, forward thinking, growth minded, slightly academic but a practitioner, appreciates TED like events, well networked. They are heads of innovation, corporate leaders, executives or middle managers at CPG companies, consulting firms, and product companies.

What 3 things do you want your company name to communicate to your customers?

This is the CONSUMER OPPORTUNITY
ü Don’t have the means/support partner available to help harness the power of networks.
ü Tired of traditional innovation consulting options/lack of results.
ü Worried that not adapting fast enough for an increasingly interconnected world.
ü Lower cost & quicker implementation because solutions already exist within.

COMPETITIVE OPPORTUNITY
ü No other innovation consultancies are focused on the power of human connection.
ü We have a proprietary method has already helped to establish competitive angle
ü Larger aspirations to create a more positive future world, not just corporations
ü Solution comes from within client, not just from external consultant.

COMPANY ATTRIBUTES
ü Focused on driving change and creating value through human connection.
ü Diverse global background.
ü Larger aspirations to create a more
positive future world, not just corporations.

List the names of your top three competitors

IDEO, PSFK, Phenomenon, FutureThink

What character, tenor, or spirit do you wish to convey?

Striking a brand balance
One part elite & trusted, one part forward-thinking.
Avoid name constructions that sound stodgy.
An edgier name can be balanced by a descriptive modifier.

Connection / Togetherness
Human-powered momentum.
Connection driven transformation.
Alignment, unity.
People coming together create fuel.

Are there specific words or phrases you do not like?

None

Are there specific words or phrases you like?

human connection transformation potential innovation future

Do you have other info you want to share?

I want a more descriptive name than suggestive name.