Otter001 has picked a winning

For $250 they received 317 concepts from 70 designers!

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Dates

Starts:6-Sep-13 8:31 p.m. GMT

Ends:16-Sep-13 8:31 p.m. GMT

Awards

Award 1: $250, was awarded to cornfla...

Formats

, , NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

What does your company do?

Our mission is to lead research, education and practice by generating new knowledge, disseminating findings, and translating research into practice that is important locally and globally to improve the health of older individuals, their families, communities and populations. Our Center also mentors the future workforce of nurse scientists, educators, and practitioners in aging. We work collaboratively with other disciplines to improve the health of older adults.

Do you require that a .COM or other URL be available for the new name?

We do not need a URL.

What is your industry?

Education and Universities

Describe your customers

Professors and other educational institutions (research)
The local/regional community (outreach)
Students interested in advanced study in the care/health promotion of older adults (education)
Funders looking to sponsor our work (companies and private foundations)

What 3 things do you want your company name to communicate to your customers?

Unique angle on health and aging
Our work combines research, practice, outreach, and education
Though our work is based in nursing, it's goal is the health promotion for older adults in every way

List the names of your top three competitors

University-based centers for health promotion in nursing, medicine, and public health, with names like Center for Innovative Care in Aging, Center for Healthy Aging,
Center for Health and Aging, Center for Nursing and Aging

What character, tenor, or spirit do you wish to convey?

Positivity and aging

Are there specific words or phrases you do not like?

Wellness
Nursing
Science
Research
Program
Institute
Gerontology
Geriatric

Are there specific words or phrases you like?

Older Adults
Health(y)

Do you have other info you want to share?

We're open to not using the word "center", though we want to convey that we are based at a university.