gabycavanagh has picked a winning company name

For $200 they received 568 writing concepts from 110 writers!

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Dates

Starts:7-Aug-13 5:34 p.m. GMT

Ends:28-Aug-13 11:59 p.m. GMT

Awards

Award 1: $200, was awarded to Yonah

Formats

, NONE

Contract

Preview: crowdSPRING Contract

Materials
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or you can download one by one below:

File 1: Blanche-006.jpg (280.1 KB)

Uploaded on 7-Aug-13 5:25 p.m. GMT

File 2: Blanche-016.jpg (487.5 KB)

Uploaded on 7-Aug-13 5:26 p.m. GMT

File 3: banner_1_1134x421.jpg (120.5 KB)

Uploaded on 8-Aug-13 8 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We are an online store that allows women all over the U.S. to rent fine sterling silver jewelry. Every necklace, pair of earrings or bracelet is one of a kind, and made with the finest quality Peruvian sterling silver. We make it easier for women to experience the luxury of fine sterling silver jewelry. At the same time, our company wants to focus on promoting Peruvian artisans and their silver work.

Do you require that a .COM or other URL be available for the new name?

Yes we require a .com

What is your industry?

Retailing

Describe your customers

Our target audience will be women over 35, and initially in the Washington D.C. area. We are targeting diplomats, socialites, government employees, etc who regularly attend events, social gatherings, and galas. These will be educated women from an international community that also have an interest in fashion. Eventually, we hope to be a nationwide service.

What 3 things do you want your company name to communicate to your customers?

a. Uniqueness: every piece is handmade by Peruvian jewelers
b. Sophistication: we want to showcase high-fashion Peruvian pieces
c. Quality: every piece is made with the highest quality silver.

List the names of your top three competitors

a. renttherunway.com
b. bagborroworsteal.com
c. adorn.com

What character, tenor, or spirit do you wish to convey?

We want to appear as a high-end fashion company, yet affordable. We want any woman to be able to feel the red carpet experience. We want renting jewelry to be seen as a luxurious experience and not only for people can’t afford to buy.

Are there specific words or phrases you do not like?

Inca, market, indigenous, artisan. We are not renting the typical Peruvian jewelry you would find in a tourist market. Everything is high-end and quality. These words tend to give people the wrong impression.

Are there specific words or phrases you like?

We don't have word in mind for the name. silver, sterling, one of a kind, we like the following phrases on our website: “sterling silver for every occasion”, “Rent the piece, own the style”, “experience the luxury, without spending the cash”

The name can be something random as well, to portray the company as its own brand. Its important to give the appearance of a brand since most of the designers are not well known.

Do you have other info you want to share?

We had a name, Kaara but unfortunately we came across problems in getting it trademarked. We had nearly completed the website. Now we need a new name that will go with the website!

Please use it for inspiration: www.kaarasterling.com

Brief updates

7-Aug-13 8:06 p.m. GMT
We've thought of and liked Strutyoursilver.com a few weeks ago, but then we thought that this was more of a name of a company that would rent pieces by well known designers. Since our designers are far less known than those of our competitors, we need to really brand ourselves.
7-Aug-13 8:08 p.m. GMT
Sorry, but we don't really like the words "beauty", "leasing", or "deluxe"
8-Aug-13 7:46 p.m. GMT
We are not sure if we want a name, even if the name does not mean any thing, like Kaara. But we don't want to have the same problems in terms of trade-brand as before. Maybe I can use my own first name: BlancheBox. Or something with my second name, which is Malka and means queen in hebrew.

Other possibility is a phrase. We has some like StrutyourSilver.com, which is our slogan inside our current website, or something like ItsallaboutSterling.com, PeruvianJewleryBox.com, or simply a name that looks conveys elegance and it is easy to pronounce in English. VillaPlateada.com LaCondesaPlateada.com PeruvianJewelryBox,
8-Aug-13 8 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.