august100 has picked a winning company name

For $300 they received 451 writing concepts from 110 writers!

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Dates

Starts:25-Jul-13 8:18 a.m. GMT

Ends:8-Aug-13 8:18 a.m. GMT

Awards

Award 1: $300, was awarded to Milton

Formats

, , , , NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

Jewelry store/gallery presenting a broad collection of fine, historical and antique through contemporary jewelry. Our focus is to encourage consumer collecting by representing and explaining unique iconography found in historical/antique jewelry that is tracable through contemporary jewelry, offering spectacular examples of both. For instance, antique mourning jewelry alongside jewelry by contemporary designers with momento mori (skulls and crossbones) representations in their designs. That is an important but dark example.

Another would be the early representations of betrothal rings alongside the current standard of contemporary engagement rings and wedding bands - with an explanation of the evolution between the two.

Our collection is special, a bit left of center and almost all in precious stones and metals. It ranges from $1K - $100K+ in price, with the general majority ranging from $5K - $30K.

Phew, thats not easy to distill!

It is not important that our name represents what we literally offer. It is desirable that our name somehow evoke a relevant sense of mystery, history and other gorgeous otherworldliness that our collection does.

A final note: Our collection has a strong oceanic/maritime aspect to it with anchors, chains, pearls and literally recovered sunken treasure included. Would love to include that aspect in the name provided it was not too limited in what it evokes.

Do you require that a .COM or other URL be available for the new name?

Ideally. Or, some appropriate deritave.

What is your industry?

Retailing

Describe your customers

Well off or aspirational with an interest in history, art, fashion or all three.

What 3 things do you want your company name to communicate to your customers?

Beauty
History
Mystery

List the names of your top three competitors

There are none exact. But closest would be:

Rowan and Rowan,

Broken English Jewelry,

Bell and Bird

What character, tenor, or spirit do you wish to convey?

See above.

Are there any words or phrases you especially like or hate?

Special, unique, elite, pharoah, witch, knight, spirit, fancy...

Do you have other info you want to share?

No, I do not.

Brief updates

25-Jul-13 9:17 a.m. GMT
I forgot the word ROMANCE in the words I don't want to nclude. And ANCIENT. So sorry! Keep trying! Also, Marine!
25-Jul-13 9:24 a.m. GMT
Also, we wouold prefer a 2 word name. Forgot that! Sorry again!

Please exclude the word Royal, as well!

Beautiful suggestions, so far! All of them, including the ones with excludable words. Lovely, but not quite right for us...
25-Jul-13 5:33 p.m. GMT
The words listed above are the ones I DO NOT like. So far many of the entries are very hobbit-y. They are way too medieval, witchy and dark. The collection is very sophisticated and ultimately just very beautiful jewelry, with a sophisticaed historical twist.