Dates

Starts:2-Jul-13 3:25 p.m. GMT

Ends:3-Jul-13 1:25 p.m. GMT

Awards

Award 1: $200

Formats

, NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

Opening a world-class gun range and retail store

Do you require that a .COM or other URL be available for the new name?

Yes, some .COM variant is required

What is your industry?

Retailing

Describe your customers

Not only the usual male gun store aficionado, but also his wife, women that want to learn self-defense and firearm safety, kids. Our customers will not only buy a firearm at our store, but will also learn to use it safely through classes, and have the opportunity to practice using it on the range.

What 3 things do you want your company name to communicate to your customers?

- Firearms for sale and a range to use them
- High-end store, not cheap or gimmicky
- Somewhat subtle - not just "The Gun Range" - but not so subtle that you can't tell what it is by looking at the sign

List the names of your top three competitors

- Bud's Gun Shop
- Nashville Armory
- Carolina Sporting Arms
- The Range at the Lake
- Point Blank Range
- Shooter's World
- Shooters Express

What character, tenor, or spirit do you wish to convey?

Business-like

Are there any words or phrases you especially like or hate?

No, not really

Do you have other info you want to share?

No, that is it. Please feel free to ask questions.

Brief updates

3-Jul-13 1:14 p.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer buyers a money back guarantee, sometimes we have to make good on that promise.

To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.

Thanks so much for participating and see you around the site,

The cS crew