cardiovascul... has picked a winning

For $250 they received 204 concepts from 49 writers!

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Dates

Starts:25-Jun-13 3:45 p.m. GMT

Ends:28-Jun-13 3:45 p.m. GMT

Awards

Award 1: $250, was awarded to WalterEgo

Formats

, , NONE

Contract

Preview: crowdSPRING Contract

Materials

File 1: NEW_Premier_Medical_Sp... (408.9 KB)

Uploaded on 25-Jun-13 3:34 p.m. GMT

File 2: Premier_Logo.docx (46.1 KB)

Uploaded on 25-Jun-13 3:36 p.m. GMT

Creative brief

What does your company do?

We are a cardiovascular and eletrophysiology physician's group. We provide healthcare for a variety of patients, from preventative cardiology, heart caths, electrophysiology and pacermakers, to vein ablations and treatment of vascular diseases and have several locations. St. Louis, MO, Farmington, MO, and Des Peres, MO.

Do you require that a .COM or other URL be available for the new name?

No. Our website is stlhealthyheart.com and we would like to keep it.

What is your industry?

Health Care and Biotech

Describe your customers

Patients interested in Preventative Medicine for heart health, patients with heart conditions, patients with vascular disease. Ages range from 18-100. We do not do pediatrics.

What 3 things do you want your company name to communicate to your customers?

We are part of a larger group of physicians called Premier Medical Specialists. We do not like the Premier Medical Specialists name and are looking to chose a name that is specific to our cardiovascular practice but that the Primary Care physicians can tie into at a later date if they should choose to do so, with changing a few words. We want to convey that we are LOCAL, but local meaning we have several offices in Missouri, all of which are within 100 miles of each other.

List the names of your top three competitors

St. Louis Heart and Vascular, St. Louis Cardiology Consultants, Mercy Cardiology.

What character, tenor, or spirit do you wish to convey?

We see patients same day and will work in patients immediately, patient care is our primary objective from first contact throughout treatment. We provide onsite echo and vascular studies. We provide same day feedback to referring physicians from our own physicians. We practice on a very personal level and get to know our patients' history and lifestyle. Local and Personal seem to be our main "themes" if you will.

Are there any words or phrases you especially like or hate?

We do not want to use the word Premier or Center.

Do you have other info you want to share?

I've attached our "marketing plan" for review, as well as current logo/name. It is horrible, we know.