scanavati has picked a winning company name

For $350 they received 443 writing concepts from 111 writers!

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Dates

Starts:9-May-13 11:48 p.m. GMT

Ends:23-May-13 11:48 p.m. GMT

Awards

Award 1: $350, was awarded to WordArt...

Formats

, , NONE

Contract

Preview: crowdSPRING Contract

Materials

File 1: LOGO_NEWNEW.jpg (673.9 KB)

Uploaded on 9-May-13 11:28 p.m. GMT

File 2: 10_Mayo.jpg (2.1 MB)

Uploaded on 9-May-13 11:33 p.m. GMT

Creative brief

What does your company do?

We have young women clothing retail stores that specialize in fashion. Our brand is called NEWNEW and we target upscale customers in Mexico.

We want to open different stores to target medium and low class customers by selling more inexpensive fashion clothes. We need to find a different brand name for these new stores but we want customers to perceive that the new brand name is part of our already existing brand NEWNEW.

Options:

-It could be an additional word to NEWNEW.
-It could be a name that will make customers identify it as part of the same family of NEWNEW.

Do you require that a .COM or other URL be available for the new name?

We do not require anything.

What is your industry?

Retailing

Describe your customers

Brand description of NEWNEW:
Young women ages from 18-28
Mexican
Medium and upscale market target.
Fashion oriented.
Looking for new upcoming styles in a constant basis.
Similar customer that buys at US stores like Bebe, Zara.

Brand Description of the new brand that we want to create:
Young women ages from 18-28
Mexican
Medium low class
Looking for fashion but less expensive prices.
Similar customer that buys at US stores like Forever 21.


What 3 things do you want your company name to communicate to your customers?

Innovation
Vanguard
Cool
Distinctive
Unique
US Oriented fashion (not mexican)

List the names of your top three competitors

Shasa, Ferriano, Lavoro.

What character, tenor, or spirit do you wish to convey?

Clothes and stores decoration create a wonderful experience which expresses:
Fresh, Original, Personality, Modern.

Are there any words or phrases you especially like or hate?

We dont like common words, since we tend to be original.

Do you have other info you want to share?

Webpage: www.newnewstore.com

Facebook: NEWNEW