gnmcdh1 has picked a winning company name

For $300 they received 346 writing concepts from 82 writers!

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Dates

Starts:6-May-13 10:51 a.m. GMT

Ends:13-May-13 10:51 a.m. GMT

Awards

Award 1: $300, was awarded to DottedL...

Formats

, NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

What does your company do?

Performs in depth background checks primarily focused on the investment management industry but not exclusively so. This includes both employee and third party management firms that an investment management/wealth manager would hire to manage money.

Do you require that a .COM or other URL be available for the new name?

Yes. The name needs to have a .com available.

What is your industry?

Financial Services

Describe your customers

Our customers are registered investment advisors or wealth managers who manage money for clients and who place that money with other investment managers. Additionally our clients are investment consulting firms who consult on large pension funds.

What 3 things do you want your company name to communicate to your customers?

Depth, rigor, professionalism, safety,

List the names of your top three competitors

Backtracks is the primary competitor but they are generalists. There is no firm that I am aware of that specifically targets the investment management arena.

What character, tenor, or spirit do you wish to convey?

Clean, deep, active, professional, serious, safe,

Are there any words or phrases you especially like or hate?

Not really

Do you have other info you want to share?

Background check companies do a pretty decent job digging up old court info, arrest records, etc... but the background checking stops when it is performed. One big differentiator is that our service will provide auto updates and alerts going forward so the service not only gives background information but also constantly monitors the targets.