vishnusaraf has picked a winning company name

For $200 they received 420 writing concepts from 87 writers!

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Dates

Starts:5-May-13 5:16 a.m. GMT

Ends:12-May-13 5:16 a.m. GMT

Awards

Award 1: $200, was awarded to vuriko

Formats

, NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We provide diet counseling and supply healthy food products for weight loss. Our primary product is WEIGHT LOSS. Nutrition couseling and food products are the medium to deliver weight loss. We also have program which will help in diabetes, thyroid and PCOD maintenance, but again 90% of revenue will come from weight loss. The best comparable company would be WEIGHTWATCHERS

Do you require that a .COM or other URL be available for the new name?

Yes.. both .com and .in

What is your industry?

Other

Describe your customers

They are overweight by atleast 10 kgs or want to lose weight. They are upper middle class or high income class people. They can be either men or women. Age profile would be largely 25-45, though even younger and older people will also be there.

What 3 things do you want your company name to communicate to your customers?

Weight Loss. Health. Real Food.

List the names of your top three competitors

WeightWatchers, Jenny Craig, BiggestLoser

What character, tenor, or spirit do you wish to convey?

It should be elegant and cool. People should not be ashamed to say that they are using our products. It should look genuine and high quality. Not like hundreds of weight loss pills. At the same time it should communicate our message. It should be unique and should belong to us. It should be easy to pronounce. We would prefer if we create a new word and not go with existing words but at the same time, it should communicate weightloss angle.

Are there any words or phrases you especially like or hate?

We hate slim. Diet also has negative connotation.

Do you have other info you want to share?

Also, the product is for Indian market, so very tough names to pronounce will not work.

Brief updates

7-May-13 7:44 p.m. GMT
Our program is unique in the sense that it is the first weight loss program in India which does not focus on calories and focuses on hormones. We say diet colas make you fatter compared to normal coke, even though it has zero calories because it releases fat storing hormones. So, our program is all about challenging the conventional method of counting calories. We want to position our company as the first in the following two categories:
First company to say no to calorie counting and yes to hormones.
First company to launch a range of food products which burn fat by releasing fat burning hormones.

Though I am not too sure whether we should use the word hormones in the name, as some people get scared with the term. They start thinking it is something to do with medical.