Bespoke Tailors
a company naming project by dra2422

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We sell quality bespoke/tailor made shirts at off the rack prices. We will expand from Men's business shirts into casual and also include other items such as suits, Handkerchiefs and other accessories at a later date as well as womens clothes if we are successful.

Do you require that a .COM or other URL be available for the new name?

.com
and ideally
.com.au
.co.nz
co.uk
in that order of preference

What is your industry?

Retailing

Describe your customers

30-50
Online shoppers
Professional
Medium disposable income
Stylish
Sophisticated
Fun
mostly male

What 3 things do you want your company name to communicate to your customers?

Bespoke
fun
quality

List the names of your top three competitors

http://www.tmlewin.com.au
http://www.rhodesbeckett.com.au
http://www.bkay.com.au

What character, tenor, or spirit do you wish to convey?

Fun, Style, quality, bespoke, affordable but not cheap

Are there any words or phrases you especially like or hate?

Like:
Bespoke;
Tailors

For example:
ThomasCrownTailors
WilliamHarperBespoke
OliverToddBespoke

But these are a bit stuffy and need to be more fun and cool yet still sophisticated

Do you have other info you want to share?

We would ideally like the name to have something which will help with searches and convey what we do, such as bespoke. So a key word in both the name and the URL. This is a plus, but not a show stopper.