bjeffris has picked a winning company name

For $200 they received 197 writing concepts from 51 writers!

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:16-Mar-13 midnight GMT

Ends:19-Mar-13 midnight GMT

Awards

Award 1: $200, was awarded to IdeaMac...

Formats

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Contract

Preview: crowdSPRING Contract

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Creative brief

What does your company do?

Through our website, mobile site and apps, or by dialing toll-free, we let you connect anytime with independent experts via text chat, phone, and email in order to get help in your personal and professional lives, from tutoring to tech help, health & wellness, business & finance, and much more. Users may post a question or select an expert to start. Expert profiles include ratings and reviews from other customers. Users may start for free and only pay when they choose to actually hire the expert. We connect customers and experts privately and anonymously.

Do you require that a .COM or other URL be available for the new name?

A .com must be available. It's okay if the domain is available to purchase as a premium domain or at auction.

What is your industry?

Internet

Describe your customers

Adults (18+) who need help in their personal and professional lives. They are mostly in the U.S., but also international, and from all walks of life; college students, stay-at-home moms, business people, and more. Some use our service to get help with schoolwork, others use it for tech help, tax questions for a CPA, or to talk with a therapist, ask a doctor or nurse about a symptom, or get tips from a lawyer.

What 3 things do you want your company name to communicate to your customers?

We are smart, friendly, and professional. We are cool but not too cool. We are accessible, easy to work with, and affordable. Here are some key values:
Empowerment - Get personalized expert help anytime you need it; Trust - A safe, secure, and friendly environment; Reliability - Your satisfaction is guaranteed.

List the names of your top three competitors

LivePerson Experts at www.liveperson.com/experts,
JustAnswer at www.justanswer.com,
LiveAdvice at www.LiveAdvice.com

What character, tenor, or spirit do you wish to convey?

Our experts are smart, friendly, and skilled professionals with deep experience in many fields. We want to help you quickly and easily solve problems and get answers, information, advice, and guidance. We want our brand to connect with a diverse group of users. We are trustworthy and reliable, and we empower you to solve problems in your everyday life. We simplify your life and we are affordable. We are pretty cool, but not too cool.

Are there any words or phrases you especially like or hate?

Names may be descriptive or they may be evocative/aspirational. Whether it's a descriptive name based on an actual word or phrase or a made-up word, we'd like it to evoke the nature of our service and our values. We prefer to avoid names that use words such as "expert", "advice", "answer", because they might narrow the perception of how our service may be used and they are also words that are used commonly for competitive products/services.

Do you have other info you want to share?

Short names are typically better, but not always!
It should be reasonably easy to spell when you hear it pronounced. No weird misspellings, hyphens, numbers.
It should be memorable, both easy to remember and distinct.