Help name a new web development consulting and SAAS shop
a company naming project by cmejo

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We are a web development consulting firm that offers custom web development consulting services as well as semi-custom websites for professional businesses (e.g., law firms and doctor offices). We are essentially a consulting firm however we offer a software as a service SAAS solution beyond our offerings of just custom website/webapp creation (consulting).

Do you require that a .COM or other URL be available for the new name?

dot com only. If the name is especially good but the dot com is not available, we would consider adding, for example, a "the" in front of the business name, or "company" at the end, but a dot com domain name is essential. The domain name MUST be included with the business name proposal (we will consider your creativity here, but the domain name may only be a dot coms )!

What is your industry?

Software and InfoTech

Describe your customers

Our customers are smart, sophisticated and not that technologically inclined. We are essentially a consulting firm however we want to portray a web software company.

What 3 things do you want your company name to communicate to your customers?

our brand, which is technology, precision, scientific/analytical

List the names of your top three competitors

acquia.com, lullabot.com, www.amazeelabs.com/en

What character, tenor, or spirit do you wish to convey?

I want to convey a web development consulting company that is analytical, reliable, secure, precise in its work, scientific even, but available/able to communicate with people not technologically inclined.

We are a new company but we want to portray a company that is safe, reliable and secure, not a new web 2.0 startup that will be gone tomorrow.

We want to position ourselves as a SAAS provider (well past web 2.0) but not scare away those that are not technology wizards (we should be accessible to the layperson).

Are there any words or phrases you especially like or hate?

I am skeptical or Web 2.0 type names, e.g., heroku.com, however, I will consider them as I want our name to be our brand. For example, Jeff Bezos wanted to have a big online store. The business name he chose was "Amazon"--a big rainforest.

The name should not sound too young, cheap or cheesy.

Do you have other info you want to share?

The business name will be our brand.