Wanted: A great name for our content sharing tool
a company naming project by inSilico

Creative brief

What does your company do?

We enable businesses to share and sync content with their mobile workforce.
The company’s mobile workforce can easily synchronize any kind of content (e.g. documents, presentations, video, images) on their tablet devices to instantly stay updated with the latest files.

The company can brand the look-and-feel of the tool, so it reflects the company corporate identity to employees and customers, and see statistics on usage and popular content.

These statements describes the product:

• Simplified central content distribution.
• Upload, notify, synchronize, use and track
• Offline access to all content
• View, search, organize and share content
• Encrypted on device and over the wire
• User / Role / Device based security
• Multi platform client support

Do you require that a .COM or other URL be available for the new name?

Yes, .COM should be available.

What is your industry?

Software and InfoTech

Describe your customers

Our product is relevant to businesses, where the employees can work out of office from time to time, e.g. in sales- or support teams.

Use cases:

1: A salesman is visiting a customer and wants to show the latest marketing video on his tablet. He presents the latest video on the tool.

2: A repairman needs instructions for maintenance on hardware, while servicing a customer. He views an updated manual on our tool.

What 3 things do you want your company name to communicate to your customers?

Share and sync (send, transport, sync, mirror, distribute, flow, on the fly, access)

Centralized content (docs, items, data, info, files, organize, hub, central, cache, stash, filetree)

Business teams (company, office, employees, groups, teams, mobile workforce)

List the names of your top three competitors

Showpad: http://www.showpad.com/
iPresent: http://www.ipresent.com/
UpSync: http://www.upsync.com/
Novasa documents: http://novasa.com/tools
Showcase: http://showcaseworkshop.com/

What character, tenor, or spirit do you wish to convey?

Easy, efficient, business

Are there any words or phrases you especially like or hate?

We prefer NOT to limit the product by using
- specific content types: e.g. doc, video
- specific purposes, e.g.: sales
- specific devices: e.g. ipad, pad

Do you have other info you want to share?

Not at the moment...