Consulting Company Name
a company naming project by Kelly5500

Creative brief

What does your company do?

A consulting firm that helps banks and other businesses develop a Virtual Bank similar to ING Direct or Ally. We help with the strategy, business case, site design, functionality to be provided, implementation services and the marketing and communications around the launch. A typical virtual bank offers online banking, mobile banking, bill payment, remote deposit on the phone and personal financial management tools all online or through the mobile device.

Do you require that a .COM or other URL be available for the new name?

yes, we would need a .COM name

What is your industry?

Consulting and Professional Services

Describe your customers

Our customers are existing Community Banks that want to develop a separate online banking presence which may or may not share customers across both banking entities. There are approximately 15,000 banks and credit unions in the U.S. and we would appeal to all banks and credit unions less than $10 billion in assets.

What 3 things do you want your company name to communicate to your customers?

Virtual Banking Services (we help you build a virtual bank)
Consulting Services (we provide services not online software products)
Banking Transformation (complete break from traditional branch retail banking)

List the names of your top three competitors

ING Direct
Ally
pncvirtualwallet

What character, tenor, or spirit do you wish to convey?

Mobility, convenience, no branch required, easier to do business, no fees, hip or coolness, new way of financial services

Are there any words or phrases you especially like or hate?

Like:
Virtual banking, direct banking, bank anywhere

Do you have other info you want to share?

Need name to be focused on Virtual Bank consulting and not just Virtual Bank. we are consultants -- not an actual bank.