Help Name Our New Online Home Appliance Store!
a company naming project by jcarey1

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We are an online company that sells large appliances (refrigerators, dishwashers, cooktops, washers and dryers) nationwide direct to customer. We also carry smaller items such as vacuums, grills, detergents, hand soaps and lotions. Overall we consider ourselves an appliance reseller but we carry other items for health and for the home.

Do you require that a .COM or other URL be available for the new name?

we prefer .com to be available

What is your industry?

Retailing

Describe your customers

Our customers tend to be female, between the ages of 30-50, located near highly populated cities (NY, Miami, Los Angeles) with average household income of 150,000 - 300,000. Our customer base tends to be eco friendly and focused on good product design. Our customer is also very saavy and tends to shop around for best price and service

What 3 things do you want your company name to communicate to your customers?

We want customers to feel comfortable making a large purchase from us online. We want them to know we are an authority. We want to imply this will be an easy, safe, and fast transaction. We also want to convey that we carry high-end appliances. Basically in one run-on sentence I want to say: great selection of high quality products appliances and other home products at a great price with great customer service.

List the names of your top three competitors

AJMadison.com, DesignerAppliances.com, WayFair.com

What character, tenor, or spirit do you wish to convey?

business-like

Are there any words or phrases you especially like or hate?

none

Do you have other info you want to share?

none