SureTest Medical
a company naming project by msdoosly

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

Our Company sells instant Urine and Blood Tests for Narcotics, Sexually Transmitted Diseases (STD) and Tropical/Infectious diseases. Currently we are active in Australia, but the company is expanding to greater South East Asia.

Do you require that a .COM or other URL be available for the new name?

The domain name is not important

What is your industry?

Health Care and Biotech

Describe your customers

Our customers are low class rural citizens of South East Asia

What 3 things do you want your company name to communicate to your customers?

Accuracy
Help
Comforting

List the names of your top three competitors

We don't need to be associated with any competition

What character, tenor, or spirit do you wish to convey?

- Happy
- Kind
- Confidence
- Ensuring & Reassuring
- Taking care of each other
- Taking charge of your health
- Cheap/Affordable for the poor

Are there any words or phrases you especially like or hate?

not that I can think of

Do you have other info you want to share?

Early detection is critical in treating many of the diseases associated with STD's and Tropical Diseases (such as malaria and tuberculosis) and even Drug addiction can be fought much easier the earlier family and friends know about it.

Sadly most people are afraid to take such tests and much rather ignore early symptoms. Having a name that is too serious will only shy people away further, which is why we are looking for a name that is both comforting and instilling confidence in our tests.

Especially in South East Asia many people cannot afford going to the doctor and are relying on our tests to give them accurate diagnosis of their symptoms.

by finding a name that gives people the courage to take one of our tests we can detect when people are sick and save their lives.