shuttlefare has picked a winning company name

For $250 they received 530 writing concepts from 116 writers!

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:20-Dec-12 9:14 p.m. GMT

Ends:27-Dec-12 9:14 p.m. GMT

Awards

Award 1: $250, was awarded to IdeaMac...

Formats

, , , , NONE

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

What does your company do?

We are starting a new shuttle service in various markets across the US and would like a name that resonates with our customer’s need for a reliable and safe ground transportation service at airports. This airport shuttle service will have numerous differences between it and the standard ‘tired’ shuttle services currently out there. Wifi, mobile app “hailing” and state-of-the-art online and mobile scheduling services will be offered to all travelers both on business and pleasure.

Do you require that a .COM or other URL be available for the new name?

No.

What is your industry?

Other

Describe your customers

Our audience is anyone that travels for pleasure or for business. Our audience is nationwide and international, people often use shuttle services as ground transportation when arriving in the US for travel.

What 3 things do you want your company name to communicate to your customers?

reliability, affordability, and safety

List the names of your top three competitors

1. SuperShuttle
2. GoAirportShuttle
3. Varies depending on markets across the US.

What character, tenor, or spirit do you wish to convey?

The vans will be luxury and service door-to-door residential as well as local hotels and businesses. We want our name to represent reliability, affordability, and safety while staying fresh and compelling.

Are there any words or phrases you especially like or hate?

The new name should be catchy. If you look at other shuttle services, they all have the word “shuttle” in them. We would like something that does not use the words “shuttle”, “transport”, “express” or “ride” in it. Keep in mind this is for an airport shuttle service. Customers will use our company for ground transportation that is cheaper than taking a cab or parking at the airport.

The name should be one that’s easily remembered and not too generic.

Do you have other info you want to share?

Thank you for participating!