erinfray has picked a winning company name

For $550 they received 535 writing concepts from 79 writers!

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Dates

Starts: 7-Dec-12 5:42 p.m. GMT

Ends: 13-Dec-12 5:42 p.m. GMT

Awards

Award 1: $550, was awarded to bmalone...

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Generate a brand name and brand descriptor for a new company offering a range of delicious premium organic chocolate bars from a single source origin that are free from allergens such as nuts, dairy, soy, wheat and gluten.

Update 7-Dec-12 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 7-Dec-12 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 10-Dec-12 GMT
Hello creative team,
We would like to add the following guidelines to our name generation exploration:
Consider creating a name that is feminine in nature, (no cocomo type names ending in o for example). See if you can generate names that are poetic and magical in spirit...

Consider the roots and history elements of chocolate origin and production in the Americas, pre-colonialization, when native Americans made pure raw chocolate, without adding dairy or other superfluous ingredients...

Explore Ancient Aztec or Mayan words or concepts...

Let's NOT use the word bean in the name in the name.
Update 10-Dec-12 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 10-Dec-12 GMT
A further update for the project - trying to narrow down the range of entries:

Key Criteria: The name must relate to the distinctiveness of the product; must be easy to say and remember; must be positive and uplifting, or inspiring; is probably feminine. It can be one word or more, but ultimately this is a brand name on a small package (chocolate bar). Preference will be given to real words or very close derivatives.

Refined List of naming Directions:
• Freedom - Free From (ie the various allergens) and Free to enjoy
• The emotion of chocolate – either the anticipation the consumption or the aftermath;
• Radical Food - we are rethinking chocolate here;
• The basic 3 ingredients – organic cacao, organic sugar and organic vanilla – no more, no less.
• The History of Chocolate and Cacao - we are going back to this history in our product;
• Geographic Origins of chocolate - back to the source of chocolate.