Quatified self. SAAS service to know your self better.
a company naming project by josehgl

Creative brief

The buyer added updates to the brief. Read them.

What does your company do?

We offer employees of big companies (more than 200 employees) the possibility of recording their work information (attendance, productivity, behaviour, movements, peer opinion, client opinion...) so that they can adapt their behaviour to their employer or client expectations.

Users get motivated because they get constant and updated feedback about their work.

Employers get cost reductions and agregated data about their teams in order to make information decisions about, learning programs, work organization, etc

As a summary:

BIG DATA + MOBILE APPS + DATA VISUALIZATION +SENSOR TECHNOLOGY + GAMIFICATION

Please check http://quantifiedself.com/ for more information and examples.

Do you require that a .COM or other URL be available for the new name?

.com available required. Not more than 9 letters. Short international reusable brands preferred.

Also admit meaninful domains such us "about.us" or "about.me"

What is your industry?

Software and InfoTech

Describe your customers

Information workers. Employees that use extensively laptops and mobile devices during their work time (consultants, lawyers...)

Companies with more than 100 employees.

What 3 things do you want your company name to communicate to your customers?

1.- Data privacy
2.- Self knowledge
3.- Motivation

Others:Productivity, Time management.

List the names of your top three competitors

So far there is not specific competitors, but for inspiration you can check:

Bunchball
Rescuetime
Badgeville
Atlassian

(We aim to be the Nike plus app at work)

What character, tenor, or spirit do you wish to convey?

Collaboration, motivation, productivity, achievement, self-mastery

Are there any words or phrases you especially like or hate?

Totally hate association with "Big Brother" or "room 101"

Do you have other info you want to share?

Please check the image attached.